Pharma Marketing Network

APRIL 27, 2021

HBA STAR 2020-21, Susan Torroella. The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? The post Susan Torroella, 2020-2021 HBA STAR appeared first on Pharma Marketing Network.

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Pharma Marketing Network

AUGUST 18, 2020

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. Key Takeaway #3 – Delivering the right message to the physician on the right channel means having the right data .

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World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Gun violence isn’t just a criminal justice issue; it’s a public health issue.

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World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

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World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Physicians should be reminding their patients of the importance of early cancer screening, especially for high-risk patients. The post The cancer screening time bomb.

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World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means. Do patients care? The answer to that would be “no.”

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Patients FDA Doctors Physicians 200

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

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Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

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World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Money is also pouring in. Don’t get me wrong here.

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Integrity Solutions

NOVEMBER 13, 2020

But 2020 has been at a whole other level. Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them. The PharmaVoice article notes, “Several surveys have showed that physicians – especially during the pandemic – feel they are not being heard, by anyone.”

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World of DTC Marketing

JUNE 15, 2021

from 2020 to 2027. Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

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World of DTC Marketing

DECEMBER 20, 2021

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Some may see this as a good sign but we need to proceed with caution.

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World of DTC Marketing

OCTOBER 12, 2020

In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. Integration with virtual physician visits is also a necessary step but again it can’t be “hey use our drug because… ” It’ time to use current patients as gateways to other patients.

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Healthcare Healthcare Insurance Sales pitches 207

LEVO Health

NOVEMBER 1, 2022

One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Long before an in-office or telehealth visit, patients turn to digital mediums to research medical conditions, compare treatment options, and find physicians.

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Physicians Patients Healthcare Provider Retail 52

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

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Pharmaceutical Technology

AUGUST 12, 2022

In 2020, OxfordVR secured a $12.5m XRHealth launched a VR therapy application in 2020 designed to treat attention deficit hyperactivity disorder (ADHD). This has led to accelerated innovation within digital health as patients and physicians look for alternatives to in-person care.

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Food and Drug Administration Pharmacology Side effects Physicians 141

World of DTC Marketing

OCTOBER 6, 2020

Screening appointments for breast, cervical, and colon cancers in March 2020 decreased between 86% and 94% compared with average volumes in the prior 3 years. The drug industry and physicians can’t afford to be silent about screenings and trials. They could mean the difference between life and death for patients.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD, sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey, Colorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. Seek out local providers of primary care who bundle physicians, health coaches, nutrition experts and wellness advice into per-patient subscriptions, covering visits and preventive care.

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InCrowd

AUGUST 4, 2022

I often use myself as an example; I am a Latina, immigrant, young physician, all identities for which I need to pay a price and fight the biases associated with each. In addition, as a physician under 40 years old, I often encounter scenarios in which I am told, “you are too young to know,” we will call this the age tax.

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World of DTC Marketing

JANUARY 19, 2021

Just 59% of US consumers watched traditional TV on a weekly basis in 2020, compared to 83% who did so in 2017. Could physicians be recruited to talk to patients about new advances in cancer treatments and why screening is important if the session was sponsored any a pharma company? New ways to reach consumers need to be explored.

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World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

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Medico Reach

JUNE 16, 2022

of the US GDP in 2020. The US national healthcare expenditure for 2020 was $4.1 The healthcare industry is currently undergoing a paradigm shift, and with a technology-enabled healthcare model in place, the role of general physicians will change forever. The industry was worth around 19.7% This figure is supposed to reach $6.2

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World of DTC Marketing

FEBRUARY 10, 2022

1, 2020, and Sept. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. The United States’ national average body-mass index ranks near the heaviest among all countries. percent lower between Jan. 30, 2021, the study’s lead author, Thomas J.

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Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered.

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World of DTC Marketing

DECEMBER 21, 2020

It’s hard to believe that 2020 is almost over but goodbye and good riddance. Salespeople are becoming less effective and are a huge expense so the future of salespeople is going to be less about numbers and more about adding value to physicians and patients. Pharma also has to get a handle on expenses.

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Evolve Your Success

SEPTEMBER 11, 2024

With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales.

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Healthcare Success

MARCH 17, 2025

By using molecular diagnostics and partnering with organizations like UPS Healthcare, we're not just delivering faster, more accurate results; were also ensuring that physicians get critical diagnostic information the very next day. I've been with HealthTrackRx since 2020. Physicians had really kind of limited tools in the office.

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Physicians Healthcare Healthcare Doctors 65

European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

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Food and Drug Administration Physicians Medicine Food 98

Nixon Gwilt Law

JULY 20, 2023

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”).

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Physicians Patients Consulting Management 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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Medical Device Success

MARCH 7, 2021

Because a recent survey of C-suite hospital executives showed that 75% believed that virtual interaction with vendors would stay the same in 2021 as 2020 or increase. The same access problems will remain with physicians and other healthcare professionals.

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Training Sales Sales presentations Medical 100

Pharma Marketing Network

MARCH 3, 2021

Although the number of in-person patients visits increased across all specialties post-lockdown, in May 2020, they were still down by 20% compared with pre-COVID-19 times, and 46% of physicians believed at the time that remote visits would continue in the long term. This likely is still the case as we move into 2021.

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Patients Physicians Pharma Insurance 88

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason. Physicians Need More Education.

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Patients Pharma Physicians Education 97

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

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