Nixon Gwilt Law

JULY 20, 2023

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”).

Physicians 52

Physicians Patients Consulting Management 52

World of DTC Marketing

AUGUST 14, 2022

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. There it is again. ” These raw statistics are very misleading.

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Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

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Marketing Pharma Side effects Media 192

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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World of DTC Marketing

DECEMBER 15, 2020

In April 2020, 43.5% For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session.

Doctors 309

Doctors Physicians Patients Pharma 309

Pharmacy Times

DECEMBER 4, 2023

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% in 2013 to 19.3% to 49.9%.

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Prescription Physicians 48

Clarify Health

MARCH 28, 2023

One of those priorities is to invest in growth by improving physician alignment and strengthening network integrity. In 2020, they deployed Clarify Referrals , on-demand cloud software that identifies opportunities to grow referrals-related volume and capture more market share.

Physicians 52

Physicians Networking Healthcare Healthcare 52

World of DTC Marketing

DECEMBER 9, 2021

of the total in 2020 and 52.1% Demand metrics that prove you’re reaching your targeted physicians. Did our Medscape strategy succeed in reaching the high prescribing physicians, and what does that mean? Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up.

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Media Physicians Marketing Pharma 204

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Physicians should be reminding their patients of the importance of early cancer screening, especially for high-risk patients. The post The cancer screening time bomb.

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Networking Physicians Education Patients 187

Medico Reach

JUNE 16, 2022

of the US GDP in 2020. The US national healthcare expenditure for 2020 was $4.1 The healthcare industry is currently undergoing a paradigm shift, and with a technology-enabled healthcare model in place, the role of general physicians will change forever. The industry was worth around 19.7% This figure is supposed to reach $6.2

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World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means. Do patients care? The answer to that would be “no.”

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Patients FDA Doctors Physicians 200

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Some may see this as a good sign but we need to proceed with caution.

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Insurance Doctors Healthcare Healthcare 139

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. They implement advanced strategies such as optimizing the Ontario physician directory for their marketing strategies. This has led to the evolution of how healthcare businesses interact with patients and perform their operations.

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Doctors Medical sales reps Healthcare Provider Physicians 52

Pharmaceutical Technology

AUGUST 12, 2022

In 2020, OxfordVR secured a $12.5m XRHealth launched a VR therapy application in 2020 designed to treat attention deficit hyperactivity disorder (ADHD). This has led to accelerated innovation within digital health as patients and physicians look for alternatives to in-person care.

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Food and Drug Administration Pharmacology Side effects Physicians 141

European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

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Food and Drug Administration Physicians Medicine Food 98

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. 2 and over a million actively licensed physicians 3 are available to prescribe them? For Nurtec , a migraine medication, the numbers are even more skewed—only 14% of prescribers accounted for 80% of prescriptions between March 2020 and February 2022. References: 1.

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Prescription Doctors Specialization Physicians 52

Clarify Health

APRIL 22, 2020

Chuck Feerick, Director of Payer Solutions, and Jegar Jasani, MD, Vice President of Payer Solutions, presented a webinar on April 15, 2020 to discuss the impact of the COVID-19 pandemic on health plans and the actions that insurers can take to adapt and thrive in uncertain times. Jegar, who is a physician trained in [.].

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Insurance Physicians Training 52

World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The other variable that has increased at a rapid rate is telehealth.

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Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered.

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Networking Media Physicians Pharma 98

World of DTC Marketing

JUNE 15, 2021

from 2020 to 2027. Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

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Side effects Insurance Doctors Pharma 193

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

DECEMBER 20, 2021

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Money is also pouring in. Don’t get me wrong here.

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Medicine Doctors Medical Media 201

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 52

Physicians Electronics Medical Medicine 52

Clarivate

JULY 3, 2024

Clarivate data show a 30% growth in joint replacements at ambulatory surgery centers (ASCs) from 2020 to 2022, with 60% of ASC leaders saying they expect this trend to continue. The dealmaking environment appears primed for a resurgence after a post-pandemic retrenchment.

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Competition Medical Government Marketing 52

pharmaphorum

DECEMBER 1, 2022

Led by the MPE CEE Workgroup on Access, the report – Addressing access barriers to myeloma clinical trials in Central and Eastern Europe – evaluated the number of clinical trials held in CEE countries between 1 January 2001 and 28 September 2020. Approximately 50,000 people in Europe are diagnosed with myeloma each year.

Patients 72

Patients Physicians Leads 72

Medical Device Success

MARCH 7, 2021

Because a recent survey of C-suite hospital executives showed that 75% believed that virtual interaction with vendors would stay the same in 2021 as 2020 or increase. The same access problems will remain with physicians and other healthcare professionals.

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Training Sales Sales presentations Physicians 100

PM360

AUGUST 9, 2022

Most recently, he took over the then-called Impel NeuroPharma in May 2020—at the height of the pandemic—and since then has led the company through its first product approval, undergone an initial public offering (IPO), rebranded to Impel Pharmaceuticals, and attracted big interest from Big Pharma in its novel drug delivery technology.

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Pharmaceutical Physicians Pharma Competition 72

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

Pharma Marketing Network

MARCH 3, 2021

Although the number of in-person patients visits increased across all specialties post-lockdown, in May 2020, they were still down by 20% compared with pre-COVID-19 times, and 46% of physicians believed at the time that remote visits would continue in the long term. This likely is still the case as we move into 2021.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

OCTOBER 12, 2020

In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. Integration with virtual physician visits is also a necessary step but again it can’t be “hey use our drug because… ” It’ time to use current patients as gateways to other patients.

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Healthcare Healthcare Insurance Sales pitches 207

Pharmaceutical Technology

DECEMBER 5, 2022

However, the lack of in-person administration by physicians will likely also impact patient compliance. Overall, Aurinia’s Lupkynis is expected to face tough competition from Benlysta in LN, which received FDA approval in December 2020 and EMA approval in May 2021.

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Food and Drug Administration Physicians Competition FDA 59

World of DTC Marketing

OCTOBER 6, 2020

Screening appointments for breast, cervical, and colon cancers in March 2020 decreased between 86% and 94% compared with average volumes in the prior 3 years. The drug industry and physicians can’t afford to be silent about screenings and trials. They could mean the difference between life and death for patients.

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Patients Physicians Networking Pharmaceutical 180

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

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Evolve Your Success

SEPTEMBER 11, 2024

With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales.

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Sales Medical sales reps Medical sales Healthcare 52