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Despite these organizations’ size, pharmasales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts. State of KAM in Pharma and Medtech,” ZS, 2020.
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.
The findings presented here are based on pharmasalesrep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical salesreps had been accustomed to meeting HCPs in person. Digital channels are here to stay and to help pharma companies succeed.
6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharmasalesreps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products. Training and Certification Programs. Published June 26, 2020.
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