Remove 2020 Remove Pharma sales reps Remove Training
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The Imperative for KAM in Pharma

PM360

Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts. State of KAM in Pharma and Medtech,” ZS, 2020.

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Digital channels are here to stay and to help pharma companies succeed.

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Pharmacodynamics and Pharmacokinetics: The Science Behind Drug Action (Understanding the different characteristics of a drug and how they are important for therapeutic success)

Pharmaceutical Representative Training

6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharma sales reps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products. Training and Certification Programs. Published June 26, 2020.