PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

Key account management 117

Key account management Pharma Management Manufacturing 117

Veeva

AUGUST 22, 2021

Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Emergence of digital.

Pharma 52

Pharma Pharma Rep Pharma reps Pharma sales reps 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales in Malaysia, OTC medications represent a unique market segment. These pharmacies thrive on trust and loyalty, making them an excellent partner for pharma sales reps looking to promote niche products. Imagine if everyone with a mild fever went to see a doctor – the system would collapse.

Doctors 40

Doctors Pharma sales reps Retail Pharma Rep 40

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

JANUARY 30, 2025

The Science Behind Drug Action Medical professionals, researchers, and especially pharmaceutical sales representatives can benefit from understanding how drugs work in the body. Understanding a drugs onset of action, duration, and therapeutic effects helps reps to align product benefits with patient needs effectively. metformin).

Pharmacology 52

Pharmacology Side effects Distribution Sales 52