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The findings presented here are based on pharmasalesrep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceuticalsalesreps had been accustomed to meeting HCPs in person. Emergence of digital.
These pharmacies thrive on trust and loyalty, making them an excellent partner for pharmasalesreps looking to promote niche products. Pharmasalesreps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.
The Science Behind Drug Action Medical professionals, researchers, and especially pharmaceuticalsales representatives can benefit from understanding how drugs work in the body. Understanding a drugs onset of action, duration, and therapeutic effects helps reps to align product benefits with patient needs effectively.
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