article thumbnail

The Imperative for KAM in Pharma

PM360

Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. State of KAM in Pharma and Medtech,” ZS, 2020. Understanding Trends. ZS surveyed administrators from major U.S. References: 1. health systems.

article thumbnail

How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Digital channels are here to stay and to help pharma companies succeed.

Pharma 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

article thumbnail

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” Survey Results: Pharma Faces Slow Re-engagement Process with Physicians.” FirstWord PHARMA. Updated June 8, 2020. References: 1. Finnegan J. Fierce Healthcare.

article thumbnail

Why You Don’t Always Need a Doctor for Minor Ailments

Contrarian Sales Techniques

These pharmacies thrive on trust and loyalty, making them an excellent partner for pharma sales reps looking to promote niche products. Pharma sales reps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.

Doctors 40
article thumbnail

Pharmacodynamics and Pharmacokinetics: The Science Behind Drug Action (Understanding the different characteristics of a drug and how they are important for therapeutic success)

Pharmaceutical Representative Training

6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharma sales reps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products. Published June 26, 2020. metformin). Pharmacoeconomics.