Remove 2020 Remove Pharma reps Remove Relationship management
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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. To create the most effective strategy for reps to engage with HCPs, not only the number but also the type of interactions must be considered. This rose significantly to 332,881 by Q3 2021 as the pandemic continued.