World of DTC Marketing
AUGUST 26, 2020
However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors.
Veeva
APRIL 7, 2022
In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. If we look at the company in orange, we notice how the productivity of the field seems to be lower than it actually is by looking at the unweighted activities per rep (top chart) vs weighted activities (IE, bottom chart).
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Pharmaceutical Representative Training
JUNE 22, 2024
Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
Veeva
AUGUST 22, 2021
The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Digital channels are here to stay and to help pharma companies succeed.
Contrarian Sales Techniques
NOVEMBER 19, 2024
Pharma reps working with these chains benefit from the sheer volume of sales and the opportunity to position their products on a national level. They ensure that the products sold are appropriate and safe, which is why pharma reps often rely on their expertise to promote products effectively.
Veeva
FEBRUARY 6, 2022
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.
Rep-Lite
FEBRUARY 23, 2024
In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field. Average Base Salary in the Pharmaceutical Industry According to the U.S.
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