Remove 2020 Remove Patients Remove Safety
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Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. Do patients care? The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012.

Patients 200
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10 Trends for online health seekers

World of DTC Marketing

2020 trend concept. Hand flip wood cube change year 2019 to 2020. 10en : The most consumed pages on most pharma websites is safety information and pages that offer co-pay cards as people try to save money on Rx’s. In my opinion, this is due to pharma being sold on programmatic and the lack of investment in creative.

Media 287
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Is DTC effective?

World of DTC Marketing

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

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Are timely access and robust safety mutually exclusive?

pharmaphorum

And how can regulators balance timely access with robust safety? Cancer patients in Europe wait an average of almost eight months longer for access to breakthrough medications than their American counterparts. It found the EMA “lagged behind” most, with a median approval time in 2020 of more than 400 days.

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Phase III trial shows tislelizumab improves outcomes for liver cancer patients

European Pharmaceutical Review

The Phase III RATIONALE 301 study evaluated the efficacy and safety of tislelizumab versus sorafenib as a first-line systemic treatment in participants with unresectable hepatocellular carcinoma. . HCC accounted for more approximately 85 percent of the 900,000 new liver cancer cases in 2020, according to the Globocan 2020 database. .

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Covid vaccine profits and the strain on supply channels

World of DTC Marketing

Moderna, maker of one of only two vaccines granted emergency authorizations to prevent COVID-19 in the US, has been shamed with a 2020 “Shkreli Award” by the Lown Institute, a healthcare think tank. However, in vaccines, cut corners could compromise patient safety. So far the winners are Pfizer and Moderna.

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DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% What’s missing, however, is the need to get patients back into their doctor’s offices for treatments and bothersome health issues. to reach $9.53 this year).

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