World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Physicians should be reminding their patients of the importance of early cancer screening, especially for high-risk patients.

Networking 187

Networking Physicians Patients Education 187

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? And some expect they will soon see patients who have dangerously delayed seeking care as ongoing symptoms force them to overcome their fear. How will they get patients to ask for an Rx if they’re not going to their doctor?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Sleep monitoring. This is new to pharma.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

DECEMBER 20, 2021

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

DECEMBER 9, 2021

Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. of the total in 2020 and 52.1% Demand metrics that prove you’re reaching your targeted physicians. Digital advertising will account for 64.4%

Marketing 204

Marketing Media Physicians Pharma 204

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). She acts like she doesn’t even care anymore”.

Physicians 130

Physicians Electronics Medical Medicine 130

World of DTC Marketing

OCTOBER 12, 2020

In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Doctors 97

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

Integrity Solutions

NOVEMBER 13, 2020

But 2020 has been at a whole other level. Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade.

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. What happens when AI/digital health harms patients? 3hree: Oops !

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. OxfordVR uses VR headsets to simulate real-world everyday scenarios for patients that are often associated with increased anxiety and stress.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. First, let’s clarify how the bill saves taxpayers billions.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

World of DTC Marketing

JANUARY 19, 2021

Just 59% of US consumers watched traditional TV on a weekly basis in 2020, compared to 83% who did so in 2017. There is no doubt that telehealth will sustain certain levels of use after the pandemic, and it could be a valuable channel to reach patients. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Recruitment Physicians 180

World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. They fire their mega carriers and put health care in the hands of the people who care about it most – patients. Help them envision what true patient-centered health care can look like.

Insurance 198

Insurance Education Electronics Prescription 198

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Marketing 52

Marketing Pharma Competition Doctors 52

Healthcare Success

JANUARY 25, 2023

However, these numbers escalated in 2020, along with the COVID-19 pandemic. Negative or angry emotions According to her survey of 70,000 “The Mighty” readers and community members, the number of people choosing anger as their top emotion more than doubled from March to September 2020— rising from 20% to 45%. How did we get here?

Patients 105

Patients Healthcare Healthcare Management 105

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 96

Patients Pharma Consulting Transportation 96

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician.

Patients 98

Patients Healthcare Healthcare Management 98

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

Networking 98

Networking Media Physicians Marketing 98

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

Food and Drug Administration 98

Food and Drug Administration Physicians Medicine Food 98

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. No access to remote patient monitoring capabilities.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Pharma Insurance 52

Pharma Marketing Network

FEBRUARY 4, 2021

Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Review the recap below and learn from leading experts about new trends and opportunities that came out of 2020, fueled by the COVID-19 pandemic. Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK.

Media 98

Media Pharma Marketing Patients 98

pharmaphorum

DECEMBER 14, 2022

When patients experience intense emotion, either positive or negative, they are rendered unconscious. In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. One more hurdle to clear.

Competition 116

Competition FDA Pharmaceutical Marketing 116

PM360

SEPTEMBER 15, 2022

Patient advocacy organizations, healthcare professional (HCP) groups, nonprofits, community-based organizations, artists, advertising agencies, life sciences companies, and more are all finding various ways to work together around a common goal. Patient Advocacy. But what do these collaborations look like? What makes them successful?

Education 105

Education Physicians Patients Pharma 105

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 98

Management Patients Doctors Healthcare 98

Nixon Gwilt Law

JULY 20, 2023

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”).

Physicians 52

Physicians Patients Consulting Management 52

pharmaphorum

DECEMBER 1, 2022

Myeloma Patients Europe (MPE) has identified significant inequalities among patients’ access to myeloma clinical trials in Central and Eastern Europe (CEE) in a first-of-its-kind advocacy report. Approximately 50,000 people in Europe are diagnosed with myeloma each year.

Patients 72

Patients Physicians Leads 72

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

Physicians 40

Physicians Healthcare Healthcare Medical 40

pharmaphorum

JANUARY 17, 2023

Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool. Attrition in drug development for chronic disease is high, often because the wrong patients are selected for clinical trials,” Challis explained. Dissecting heterogeneity. Digital technology and ‘frictionless’ clinical trials.

Medicine 98

Medicine Patients Transportation Healthcare 98

PM360

OCTOBER 28, 2022

This leads to fewer health systems treating a larger percentage of total patients each year. Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. State of KAM in Pharma and Medtech,” ZS, 2020. References: 1.

Key account management 117

Key account management Pharma Management Manufacturing 117