Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

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Impetus Digital

JULY 21, 2022

One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al. A version of this article was previously published in the Journal of mHealth.

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Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

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Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Here are some highlights from day one of the Pharma Awards USA 2020: Most Valuable Collaboration Award.

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Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT. SAVE MY SEAT.

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Pharma Marketing Network

APRIL 20, 2021

Horning has been a constant advocate for evidence-based treatment, helping to establish standards of care for patients across all types of Hodgkin and non-Hodgkin lymphoma. Her commitment and work resulted in delivering 15 new medicines to patients in neuroscience, ophthalmology, immunology, infectious disease, and hematology/oncology.

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pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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Pharma Marketing Network

APRIL 9, 2025

Table of Contents The Shift from Traditional to Digital-First Key Components of a Winning Digital Strategy Compliance Meets Creativity Tools, Channels, and Metrics that Matter The Shift from Traditional to Digital-First The digital revolution in healthcare didnt just begin with the pandemicbut the events of 2020 certainly accelerated it.

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European Pharmaceutical Review

AUGUST 1, 2022

“Using novel technologies and the evidence generated from big data will benefit public health by accelerating medicine development, improving treatment outcomes and facilitating earlier patient access to new treatments,” said the Agency in a statement.

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Pharma Marketing Network

APRIL 27, 2021

HBA Honorable Mentor 2020-21, Dr. Rod MacKenzie. The post Dr. Rod MacKenzie, 2020-2021 HBA Honorable Mentor appeared first on Pharma Marketing Network. Rod MacKenzie, PhD, is Chief Development Officer and Executive Vice President for Pfizer.

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Clarify Health

NOVEMBER 19, 2020

From our Table Talk conversations, we found the challenges organizations face in 2020 are the same ones the industry has faced for years. Figure: 2016 data integration and analytics pain points in healthcare Source: January 2016 Data Analytics survey by the Healthcare Intelligence Network.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. These four experts have been working closely to transform how the Medicare group at Cigna approaches network design. Why does good network development matter to Cigna?

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Pharmaceutical Technology

JUNE 5, 2023

Avadel Pharmaceuticals has introduced LUMRYZ (sodium oxybate) for commercial use in the US to treat cataplexy (excessive daytime sleepiness, or EDS) in adult patients with narcolepsy. The regulatory approval was based on the findings from the pivotal Phase III REST-ON clinical trial completed in March 2020.

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PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. GHP ’s award [Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020] is a perfect title for what we do.

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Pharma Marketing Network

APRIL 19, 2021

Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the Year (WOTY) 2020-21. Confidence and persistence come from within.” – Dr. Sandra Horning, HBA Woman of the Year 2020-21.

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pharmaphorum

DECEMBER 16, 2022

The positive opinion for etranacogene dezaparvovec – which was approved as Hemgenix by the FDA last month – raises the prospect of the first one-time therapy in the EU for the bleeding disorder, which affects around 1 in 50,000 of the population, according to the European Haemophilia Network (EUHANET).

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pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Navigating rare disease research and treatment.

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InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). She acts like she doesn’t even care anymore”.

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Pharma Marketing Network

JULY 19, 2023

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. This could help to improve the lives of patients and make a real difference in the world. This could help to ensure that everyone has access to the care they need.

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PM360

DECEMBER 20, 2024

Clinical trials can offer life saving treatments to patients in need. In 2020, the U.S. In some cases, this could preclude access to drugs otherwise beneficial to patient subgroups. Fortunately, AI can help bring underrepresented patient populations into clinical trials through virtual patients. Reference 1.

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European Pharmaceutical Review

AUGUST 1, 2022

The goal is to “ensure all patient groups are reflective of the real-world population and aligned with the epidemiology of the disease studies,” a statement said. The DDiCT project will be co-led by Bristol Myers Squibb (BMS)’s Disability Advancement Workplace Network (DAWN) and the Global Drug Development Team.

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Pharma Marketing Network

FEBRUARY 4, 2021

Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Review the recap below and learn from leading experts about new trends and opportunities that came out of 2020, fueled by the COVID-19 pandemic. Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK.

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European Pharmaceutical Review

NOVEMBER 20, 2023

Supporting European parenteral manufacture and supply Alongside expanding the company’s global parenteral product and device manufacturing network, the new facility will support the higher demand for Eli Lilly’s medicines, including its diabetes and obesity portfolio.

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Clarify Health

JANUARY 24, 2023

A large, global health insurance company has a Centers of Excellence (COE) program that annually evaluates its network hospitals on patient outcomes and cost efficiency. In years prior to 2020, the COE program used State-based All-Payer Claims Databases (APCDs) to calculate its ratings.

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pharmaphorum

JULY 6, 2022

Cancer patients in Europe wait an average of almost eight months longer for access to breakthrough medications than their American counterparts. The balance between shortening approval times, allowing oncology patients to receive therapies earlier, and ensuring treatments are safe and efficacious is delicate.”. An abundance of caution?

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European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

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Food and Drug Administration Physicians Medicine Food 98

Legacy MEDSearch

AUGUST 8, 2022

Prior to the actual surgery, the planning system assists surgeons in formulating personalized patient implant plans based on preoperative CT scan anatomical data as well as specific implant data. About MicroPort NaviBot MicroPort NaviBot International LLC was incorporated in 2020 and is headquartered in Foxborough, MA.

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Pharma Marketing Network

MAY 3, 2023

However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information. In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation.

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Pharma Marketing Network

FEBRUARY 16, 2021

Fast forward to March 2020, you are ready to do the same thing all over again and attend a three-day conference 2,450 miles away from home…until you turn on the news and hear that there’s a global pandemic and lockdown orders have been placed all throughout the U.S. Virtual pharma and healthcare conferences are here to stay.

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Clarify Health

JUNE 30, 2023

enacted the No Surprises Act in 2020. The rule aims to protect patients by establishing rules for out-of-network care and promoting transparency in healthcare pricing. Its provisions are designed to prevent patients from being caught off guard by exorbitant bills and provide avenues for resolving billing disputes.

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Clarify Health

DECEMBER 21, 2021

The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. According to the federal government, out-of-network surprise billing occurs 10 million times a year.

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Legacy MEDSearch

FEBRUARY 13, 2023

first received initial FDA clearance for the Swoop® Portable MR Imaging® System in 2020 and has received two additional FDA clearances for hardware improvements and seven clearances for upgraded software, including BrainInsight software—with five of these clearances received in 2022. Hyperfine, Inc. About Hyperfine, Inc.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. 2020, June 10). References: 1. Digital Marketing in the Pharmaceutical Industry: The State of Play. ePharma Summit. 2017, May 3).

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Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

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Pharma Marketing Network

MARCH 25, 2022

Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team. Caregiver observations of the patient experience over the progression of the disease may inform the safety and efficacy of a particular therapeutic. February 18, 2020.

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Pharma Marketing Network

MAY 11, 2023

Healthcare conferences have undergone significant changes since 2020 due to the COVID-19 pandemic. One of the most significant changes in healthcare conferences since 2020 has been the shift to virtual events. Another change that has taken place in healthcare conferences since 2020 is the focus on digital health.

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