Influencer marketing in pharma
World of DTC Marketing
JANUARY 12, 2022
billion in 2020, according to Influencer Marketing Hub , which estimated the market would grow to $13.8 At the same time, overall digital ad spend in the pharma space skyrocketed 242% year over year from January to February in 2020 and 2021, MediaRadar reported. billion in 2021.
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