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AbbVie continues to be what’s wrong with big pharma

World of DTC Marketing

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 leading to an almost $1.4 leading to an almost $1.4 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S.

Pharma 202
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192
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Pharma’s reputational high will be short-lived

World of DTC Marketing

Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira. By the look of 2020’s results, he’s on the right track—and his compensation shows it.

Pharma 186
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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes.

Leads 113
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DTC Marketers job just got harder

World of DTC Marketing

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company.

Marketing 155
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Disruption in healthcare is coming

World of DTC Marketing

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. Not if it affects their bottom line.

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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?”

Pharma 210