World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company.

Marketing 155

Marketing Doctors Physicians Prescription 155

Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

Medical 52

Medical Prescription Leads Patients 52

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?”

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. Not if it affects their bottom line.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. The MA pathway is applicable for herbal medicines designed to treat more serious health conditions and require a medical prescription or the supervision of a medical practitioner. 2012/1916).

Marketing 103

Marketing Food and Drug Administration Medicine Prescription 103

Pharmaceutical Technology

NOVEMBER 1, 2022

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

PM360

OCTOBER 9, 2023

Populus has been transforming the pharma marketing industry through its virtual care marketing solutions since its platform launch in early 2020. The Populus Health Technologies platform is industry-leading and has proven to be highly complementary to more established marketing initiatives to drive brand growth.”

Education 52

Education Consulting Media Healthcare 52

Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. 4; 4/20/2020; DOI:10.7759/cureus.7745 ” Molecular Vision; 12/28/2020; p789 [5] Sahel J et al. . 4; 4/20/2020; DOI:10.7759/cureus.7745 5; 5/2020; p679; DOI: 10.1016/j.ophtha.2019.11.014

Prescription 98

Prescription Patients Pharmacology Healthcare 98

Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs. Department of Justice, 2020).

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

pharmaphorum

JANUARY 9, 2023

Some of the more resilient launches since 2020 have had these benefits to health systems. The innovative prescription medicine industry faces a trifecta of challenges. This reduction persists, as the earliest 2020 launches still underperformed pre-pandemic launches at an equivalent time point in 2022. Pharma boxed in?

Medicine 86

Medicine Healthcare Healthcare Pharma 86

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. Enhance Patient Services Programs.

Patients 88

Patients Physicians Pharma Insurance 88

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. “’Life or death’: Experiences of insulin insecurity among adults with type 1 diabetes in the United States,” SSM Population Health , June 27, 2020. Samantha Wilner, et al.

Doctors 72

Doctors Prescription Specialization Medical 72

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

pharmaphorum

DECEMBER 20, 2022

Boehringer Ingelheim (BI) and Click Therapeutics have announced they are expanding their collaboration to develop and commercialise a second prescription-based digital therapeutic (PDT) that will provide additional treatment options to those living with schizophrenia. Schizophrenia is one of the 15 leading causes of disability worldwide.

Prescription 52

Prescription Leads Patients Healthcare 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

Prescription 52

Prescription Medical Patients Distribution 52

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 40

Medical Patients Prescription FDA 40

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

PM360

SEPTEMBER 15, 2022

Another survey, examining the health behaviors of 1,337 adults between March and mid-July 2020 found that, among those who reported needing care during the initial months of the pandemic, more than half—52%—skipped care. The longer and more widespread, the more likely to lead to serious diagnoses and higher costs. The Way We Were?

Patients 59

Patients Pharma Healthcare Healthcare 59

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. Enhance Patient Services Programs.

Patients 52

Patients Physicians Pharma Insurance 52

pharmaphorum

JANUARY 24, 2023

Survival of the fittest: Biotech reset “Horrible” and “carnage” were how some described the early 2022 environment for biotech financing, as funding fell significantly below the highs of 2020 and 2021, and IPOs all but dried up. A longer historic view of biotech funding, however, reverses the picture: 2020 and 2021 were not normal years.

Medicine 91

Medicine Healthcare Healthcare Pharma 91

Clarify Health

JANUARY 26, 2022

As life sciences companies and clinical research organizations (CROs) navigate the FDA’s 2020 guidance to enhance diversity in clinical trials, this solution enables them to proactively reduce health disparities without unnecessary trial delays, budget overruns, or protocol amendments. To learn more about Clarify Trials, visit [link].

Recruitment 52

Recruitment Transportation Physicians Education 52

pharmaphorum

JULY 15, 2022

A district court judge later overturned the first verdict, but a US appeals court in 2020 reinstated the $235 million judgment against the generics manufacturer. The post Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug appeared first on.

Prescription 52

Prescription Doctors Government Marketing 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. Let’s take a closer look at each one and how they will impact health plans. The tool must be an internet-based cost estimator.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

MAY 24, 2023

For the patient, this can lead to improved patient experience, better-informed patient outreach efforts, and a higher-quality care experience overall. After the fact, they also have to navigate obtaining any follow-up referral appointments, filling prescriptions, and paying their bill. Ensuring interoperability.

Patients 52

Patients Healthcare Healthcare Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

Healthcare 52

Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

Healthcare 52

Healthcare Healthcare Management Insurance 52

LEVO Health

NOVEMBER 1, 2022

By providing your leads with a retail healthcare experience that is paired with a physician directory, you may begin closing the gap between your brand and the digital patient journey. A study conducted in 2020 found that 71% of surveyed patients use online reviews as the first step in finding a new provider.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

pharmaphorum

NOVEMBER 2, 2022

The struggle to manage pain for individuals has been one that goes back a long way in history, with one of the earliest recorded medical prescriptions being for opium. This leads to psychological harm becoming a significant factor in chronic pain, alongside the physical symptoms. Making breakthroughs.

Food and Drug Administration 130

Food and Drug Administration Food Patients FDA 130

PM360

SEPTEMBER 7, 2023

In 2020, 41.8 The impact on caregiver health goes far beyond the physical, as the mental demands of caregiving often result in poor self-care, increased depression, psychological distress, and strained relationships, all of which can lead to caregiver burnout. adult population.

Healthcare 52

Healthcare Healthcare Education Patients 52

Clarivate

DECEMBER 19, 2022

The plans are profitable and continue to draw new Medicare enrollees, leading all top payers to make investments in retaining and attracting enrollees. Teaming with Walmart allows UnitedHealth to keep its leading position in the Medicare Advantage segment, where it holds the top market share with 7.9 2 Humana by more than 2.5

Competition 52

Competition Retail Insurance Marketing 52

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products. The 340B battle will rage on.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” References. FDA, 2022. . About the authors.

Manufacturing 98

Manufacturing Pharma Food and Drug Administration Safety 98

Rep-Lite

FEBRUARY 23, 2024

Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers. This progression is naturally accompanied by financial rewards, as representatives take on larger territories, manage key accounts, or lead sales teams.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. health care system in history“. .;

Retail 52

Retail Healthcare Healthcare Physicians 52

European Pharmaceutical Review

JANUARY 25, 2024

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. This can lead to severe health risks for the patient, in which case the pharmacy would be held liable. Article 63 EMA (29 January 2020).

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Referral MD

JULY 10, 2023

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74