Remove 2020 Remove Leads Remove Physicians
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192
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Do you have enough money to launch your drug?

World of DTC Marketing

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. of the total in 2020 and 52.1% Demand metrics that prove you’re reaching your targeted physicians. Did our Medscape strategy succeed in reaching the high prescribing physicians, and what does that mean?

Media 204
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Doximity study on telehealth flawed

World of DTC Marketing

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

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The cancer screening time bomb

World of DTC Marketing

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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Can we be serious about telehealth?

World of DTC Marketing

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. They are central aspects of the physical examination, leading to accurate diagnoses and treatment. There it is again.

Doctors 154
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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 113
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Is digital the future of medicine?

World of DTC Marketing

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. The result of all this is that digital health is blazing trails, many of which will lead to a dead end.

Medicine 201