Medical Device Success

NOVEMBER 8, 2020

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help.

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World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2020 and 76.60 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 years in 2019 to 76.99

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Medical Device Success

OCTOBER 18, 2020

Then in early 2020 Covid spread across the world. The post Episode 28 – A CEO Leading a MedTech Company Through Covid appeared first on Medical Device Success - Ideas You Can Put To Work Today! Then in early 2020 Covid spread across the world. But to take advantage of an opportunity, you have to execute.

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pharmaphorum

NOVEMBER 18, 2022

Gene-testing specialist Editas Medicine has halted development of its lead clinical programme for congenital eye disorders after it generated lacklustre results in a phase 1/2 trial. The post After disappointing trial, Editas puts lead CRISPR drug up for sale appeared first on.

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World of DTC Marketing

MARCH 17, 2021

Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira. By the look of 2020’s results, he’s on the right track—and his compensation shows it.

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Pharma Competition Prescription Sales 186

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. households.

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World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 leading to an almost $1.4 leading to an almost $1.4 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S.

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World of DTC Marketing

MARCH 6, 2022

Global consumers will spend $49 billion by 2020 on digital health solutions. Policymakers may address two areas to foster such an environment: clarifying the regulatory requirements for such technologies and developing incentives that lead to a more robust customer market. Maybe, however, they should check with patients first.

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Patients Doctors Leads FDA 244

Integrity Solutions

MAY 25, 2021

The sales business went through rough waters (to put it mildly) in 2020, but now it’s time to get your sales plan ready and your team geared up to ride the coming wave. For leaders who saw sales performance fall off a cliff in the second quarter of 2020, all of this is welcome news. We all know how strong the pull to multitask can be.

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World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

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World of DTC Marketing

FEBRUARY 1, 2022

According to STAT News “after a double-digit decline in 2021, the sector has fallen another 20% in the new year, erasing billions in value and leading even the most seasoned investors to question whether biotech has further to fall. According to EY, there were 69 deals worth $128 billion in 2020 and 90 deals worth $108 billion in 2021.

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Food and Drug Administration FDA Pharmaceutical Food 234

World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. If the downward trend in screenings and treatments continues, it will lead to a public health catastrophe.

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World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising. Managers and digital agencies have to take a lot of the blame for boring online ads and lack of creativity that could actually lead to better metrics.

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World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. The result of all this is that digital health is blazing trails, many of which will lead to a dead end.

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PM360

MARCH 5, 2025

So the rst key skill is having a strategic mindset to lead the creation of strategies which support the mission and path-forward vision. Securing an education from MIT Sloan provides a great starting point as one has an opportunity to learn business concepts from a school which is part of the worlds leading research institution.

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World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. of the total in 2020 and 52.1% Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Digital advertising will account for 64.4%

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Media Marketing Physicians Pharma 204

World of DTC Marketing

AUGUST 14, 2022

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. They are central aspects of the physical examination, leading to accurate diagnoses and treatment. There it is again.

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Integrity Solutions

MARCH 18, 2021

And 2020 was such a unique year retention could be even more difficult this year. Ranking your best salespeople and identifying the qualities and abilities that lead to their consistent performance will help you identify new candidates with similar talent and experience to become high performers for you.

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Pharma Marketing Network

JANUARY 27, 2021

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. Some Key Discussion Topics Include: What have we learned about how to create connection within this new paradigm? Which recent innovations are poised to become the best practices that will create measurable impact in 2021?

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Pharmaceutical Technology

NOVEMBER 21, 2022

According to the report, five member companies decided to decrease their investment in Japan between 2016 and 2017, four companies changed their investment targets between 2018 and 2020, and one company lowered the priority given to Japan after 2021.

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Marketing Pharmaceutical Leads Manufacturing 69

Healthcare Success

DECEMBER 2, 2024

In a time when patients have more choices than ever–like walk-in health clinics, walk-in urgent care centers, telehealth, and other digital health solutions—this targeted approach enhances your visibility and supports a higher volume of qualified leads. Enhances Brand Reputation A strong value proposition supports a positive brand reputation.

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Patients Marketing Competition Healthcare 59

European Pharmaceutical Review

MARCH 9, 2023

We discovered a way to shut down inflammation… in a patient with multiple sclerosis as well as in healthy patients,” stated lead author Thais Moreira, PhD, an assistant scientist at the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital and an instructor in Neurology at Harvard Medical School.

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Side effects Patients Leads Medical 145

World of DTC Marketing

DECEMBER 2, 2020

Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company. Though June 2020 played host to a 4,132% increase in telehealth services and procedures compared to the same time last year, overall use across the U.S.

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World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

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Patients FDA Doctors Physicians 200

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm.

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Healthcare Healthcare Food and Drug Administration FDA 227

Pharmaceutical Technology

AUGUST 11, 2022

In addition, according to the UK’s National Health Service’s (NHS) Delivering a ‘Net Zero’ National Health Service report from 2020, the HFCs used as propellant in inhalers account for 3-4% of the healthcare related carbon footprint in the UK. One dose from a DPI leads to only 4% of the emissions of a dose from a pMDI (Figure 1).

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Leads Patients Pharma Marketing 65

World of DTC Marketing

SEPTEMBER 7, 2022

COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?” While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. .”

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Pharma Food and Drug Administration Marketing Prescription 210

Sales Talent

JANUARY 20, 2022

Once the Covid lockdowns lifted in 2020, hiring rebounded quickly, and the unemployment rate plunged. By the end of December 2020, the unemployment rate had dropped to 6.7% Between December 2020 and December 2021, the unemployment rate for sales professionals fell from 5.7% shortage in February 2020. This compares to a 1.5M

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World of DTC Marketing

FEBRUARY 10, 2022

1, 2020, and Sept. 30, 2021, the study’s lead author, Thomas J. The United States’ national average body-mass index ranks near the heaviest among all countries. If instead, we were just average — roughly the level of Denmark — the death rate would have been 19.5 percent lower between Jan.

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Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. Join the Pharma Marketing Network and leading experts from GSK, Otsuka & Bayer as we navigate these trends and discuss what you need to know to drive continued innovation and impact for your brands in 2021 and beyond.

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Pharmaceutical Technology

APRIL 4, 2023

The FDA has seen a record surge in review designations being awarded over the last two years for Alzheimer’s indications, with 12 review designations being awarded to drugs between 2020 and 2022. Between 2020 and 2021, the number of designations increased by 600%, with seven designations being awarded by the FDA in 2021. ©GlobalData.

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Integrity Solutions

NOVEMBER 13, 2020

But 2020 has been at a whole other level. Sales managers have to instill in their teams — and reinforce through coaching — that doing the right things and being patient for the process to play out will ultimately lead to success. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade.

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Healthcare Sales Sales Healthcare Healthcare 271

pharmaphorum

SEPTEMBER 27, 2022

It comes after Johnson & Johnson’s Janssen Biotech division signed up to access the bispecific antibody technology in 2020, without revealing any financial details. 2 T cells, which have potent tumour-killing activity.

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Safety Sales FDA Leads 111

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

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Pharmaceutical Technology

MARCH 8, 2023

Lilly launched a rapid insulin lispro, Lyumjev, in 2020, which has a lower price than Humalog at about $300 for 10ml (100 units/ml) and has underlined Lilly’s dominance in the insulin lispro market. At $92 for a five-pack of injections, Rezvoglar is a 78% discount on the price of Lantus.

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Competition Insurance Leads Marketing 106

pharmaphorum

JUNE 30, 2022

Digital technologies are already helping to enable target identification, lead discovery, preclinical development, and clinical development, said Merck. The hope is that by using AI and ML capabilities, the currently unpredictable process of drug development can become much more predictable, and as a result less expensive.

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Pharma Medicine Leads 134

pharmaphorum

OCTOBER 31, 2022

A recent Morgan Stanley Research report suggested that even modest improvements in early-stage drug development success rates with AI and machine learning could lead to an additional 50 novel therapies over a 10-year period, and translate to a $50 billion-plus market opportunity. Alice Zhang.

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Pharma Leads Medicine Marketing 136