article thumbnail

The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts.

article thumbnail

Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

It’s important to: Consider looking at other roles that are not direct sales positions such as key account managers, reimbursement specialists, and contact center support teams. reimbursement managers) to support the HCPs and their patients. Create added value by appropriately introducing services (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quality first: How pharma can meet injectables demand while staying compliant

Pharmaceutical Technology

According to the GlobalData report Contract Injectable Packaging Trends in the Bio/Pharma Industry , more than half (55%) of FDA drug approvals in 2021 were accounted for by injectables. This was higher than the number of approvals in 2019 and 2020. Several drug development trends are driving injectables demand.

Pharma 52
article thumbnail

Clinical trials in Ukraine: Ensuring supply chain continuity during war

Pharmaceutical Technology

“The CROs were key in maintaining the communication and the need for logistics as well,” says Mark Woolf, chief business development officer for Oximio. In a period of just over a year before the war started, between 26 October 2020 and 1 January 2022, Ukraine had 255 clinical trials either running or completed. Credit: Oximio.