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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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How to Market Sensitive Healthcare Topics: A Guide

Healthcare Success

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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It’s Time for Healthcare To Embrace Patient-Friendly Language

MedCity News

As of October 2020, most health plans are required to disclose costs in a machine-readable format that also includes descriptions of typically cryptic billing codes in plain-language descriptions. Two rules from CMS require price transparency and easy-to-read information from providers and payers.

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10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

Healthcare Success

more on programmatic display ads than in 2020 —and it’s easy to understand why. . 10 Things to Consider Before Selecting a Programmatic Analytics Solution for Your Healthcare Brand. Specializes in accelerating programmatic data analytics and health technology to deliver contextually relevant and personalized health information.

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An Interview with Dr. Sandra Horning, 2020-21 HBA Woman of the Year

Pharma Marketing Network

Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the Year (WOTY) 2020-21. Confidence and persistence come from within.” – Dr. Sandra Horning, HBA Woman of the Year 2020-21.

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Importance of Ambulatory Surgery Centers to the Medical Device Industry

PM360

2 Hospital systems recovered quickly, and overall surgical volumes had only decreased by 10% by the end of 2020. 2 But the pandemic shone a bright light on some of the inefficiencies in our healthcare system and drove a seismic change in patient behavior—changes that we do not see reversing anytime soon, if ever.

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