World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

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Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 15, 2021

People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. Physicians have not bought into the hype around apps.

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Doctors Medical Patients Marketing 208

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

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World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

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Marketing Doctors Physicians Prescription 155

Pharma Marketing Network

APRIL 27, 2021

HBA STAR 2020-21, Susan Torroella. The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? The post Susan Torroella, 2020-2021 HBA STAR appeared first on Pharma Marketing Network. and Europe.

Physicians 52

Physicians Networking Pharma Healthcare 52

Evolve Your Success

SEPTEMBER 11, 2024

Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates.

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Sales Medical sales reps Medical sales Healthcare 130

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. The website also offers resources for healthcare professionals, such as continuing education courses.

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Pharmaceutical Healthcare Healthcare Education 98

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory. Capitalizing on the Retail Experience.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). There is a shift coming to healthcare in the United States. In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 130

Physicians Electronics Medical Medicine 130

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 95

Healthcare Healthcare Patients Marketing 95

World of DTC Marketing

AUGUST 12, 2022

In 2020 JAMA found that the estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials. It also raises healthcare costs for public and private insurers alike. In my opinion, PhRMA has zero credibility.

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Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. After the detail, the physician rated the interaction as “excellent.” SUMMARY : Digital marketing is not a tactic. It’s a mindset.

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Marketing Pharma Sales Management 180

Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. In 2020, OxfordVR secured a $12.5m XRHealth launched a VR therapy application in 2020 designed to treat attention deficit hyperactivity disorder (ADHD).

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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Patients Pharma Physicians Doctors 97

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. Providing Alternative Treatment Suggestions.

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Pharma Patients Physicians Healthcare Provider 105

European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

Food and Drug Administration 98

Food and Drug Administration Physicians Medicine Food 98

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. ZS surveyed administrators from major U.S.

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Key account management Pharma Management Manufacturing 117

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD, sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey, Colorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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Physicians Medical Healthcare Healthcare 40

Medical Device Success

MARCH 7, 2021

Because a recent survey of C-suite hospital executives showed that 75% believed that virtual interaction with vendors would stay the same in 2021 as 2020 or increase. The same access problems will remain with physicians and other healthcare professionals.

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Training Sales Sales presentations Medical 100

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

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Patients Healthcare Healthcare Management 105

pharmaphorum

DECEMBER 2, 2022

New research from ViiV Healthcare has revealed a widespread gap in public knowledge and understanding of HIV worldwide, with three-quarters of people reporting that there are still negative perceptions of people living with HIV. The post ViiV Healthcare study reveals outdated perceptions of HIV appeared first on.

Healthcare 52

Healthcare Healthcare Media Physicians 52

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

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Media Pharma Marketing Patients 98

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

Physicians 40

Physicians Healthcare Healthcare Medical 40

Healthcare Success

DECEMBER 16, 2024

What does it really take to stay ahead in healthcare? We invite you to subscribe to our blog and connect with us on LinkedIn: Stewart Gandolf and Healthcare Success. She is a friend of a friend and a deep experience in healthcare, and our mutual friend said, Oh, you just have to talk to Kate. The answer is thought leadership.

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Marketing Physicians Sales Healthcare 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

pharmaphorum

DECEMBER 14, 2022

Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution. In 2020, and in an attempt to abate the drawback, Jazz got FDA approval for Xywav, which is a mixture of calcium, magnesium, and potassium salts that contains 92% less sodium than Xyrem.

Competition 116

Competition FDA Pharmaceutical Marketing 116

Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities.

Physicians 52

Physicians Networking Marketing Healthcare 52

PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? We also started delivering education via text message with little chunks of info sent a couple times a week to physicians’ cell phones. Nonprofits and Community-Based Organizations.

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Pharmaceutical Technology

APRIL 26, 2023

But experts say the complete integration of these devices and platforms into the healthcare system remains to be seen. There are a greater variety of digital inhaler systems available today, and increased uptake by patients and healthcare professionals. However, their use in routine healthcare is still limited,” adds Chan.

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Medical Electronics Patients Healthcare 115

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

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Healthcare Healthcare Patients Safety 52