World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

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Doctors Physicians Healthcare Healthcare 154

Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

Healthcare Sales 107

Healthcare Sales Sales Healthcare Healthcare 107

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Digital healthcare will increase, but the idea that it could increase so quickly is myopic.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

Pharma Marketing Network

APRIL 27, 2021

HBA STAR 2020-21, Susan Torroella. The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? The post Susan Torroella, 2020-2021 HBA STAR appeared first on Pharma Marketing Network. and Europe.

Physicians 52

Physicians Networking Pharma Healthcare 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

World of DTC Marketing

DECEMBER 21, 2020

It’s hard to believe that 2020 is almost over but goodbye and good riddance. Drug prices remain a tiny part of our healthcare spending, yet where the facts about the excess charges, hospitals often charge patients and insurers are? Our whole healthcare system makes too much money for the player’s patients be damned.

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Pharma Media Healthcare Healthcare 180

Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. The website also offers resources for healthcare professionals, such as continuing education courses.

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Pharmaceutical Healthcare Healthcare Education 98

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 97

Healthcare Healthcare Patients Marketing 97

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory. Capitalizing on the Retail Experience.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Government Healthcare Healthcare Doctors 98

World of DTC Marketing

JUNE 15, 2021

from 2020 to 2027. Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. After the detail, the physician rated the interaction as “excellent.” SUMMARY : Digital marketing is not a tactic. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. In 2020, OxfordVR secured a $12.5m XRHealth launched a VR therapy application in 2020 designed to treat attention deficit hyperactivity disorder (ADHD).

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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Patients Pharma Physicians Education 97

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. Providing Alternative Treatment Suggestions.

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Pharma Patients Physicians Healthcare Provider 105

European Pharmaceutical Review

JANUARY 19, 2023

The contribution will enable the programme to reach additional physicians and medical students, further expanding the initiative that aims to extend the reach of clinical trials in underserved patient populations in US communities. The Winn Award Program has so far trained 114 early-stage investigator physicians.

Food and Drug Administration 98

Food and Drug Administration Physicians Medicine Food 98

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. ZS surveyed administrators from major U.S.

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Key account management Pharma Management Manufacturing 117

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 113

Leads Patients Healthcare Provider Healthcare 113

Clarivate

DECEMBER 7, 2021

The pandemic has worsened the healthcare inequities facing many marginalized communities, including Black Americans. Telehealth offers one means of addressing disparities – but healthcare stakeholders must step up to make it sustainable and effective in closing the gaps. The reasons for this disparity are many and complex.

Healthcare 52

Healthcare Healthcare Transportation Physicians 52

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD, sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey, Colorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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Physicians Medical Healthcare Healthcare 40

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

Patients 109

Patients Healthcare Healthcare Management 109

Medical Device Success

MARCH 7, 2021

Because a recent survey of C-suite hospital executives showed that 75% believed that virtual interaction with vendors would stay the same in 2021 as 2020 or increase. The same access problems will remain with physicians and other healthcare professionals.

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Training Sales Sales presentations Medical 100

PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

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Retail Healthcare Healthcare Consulting 98

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Marketing Patients 98

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

Physicians 40

Physicians Healthcare Healthcare Medical 40

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities.

Physicians 52

Physicians Networking Healthcare Healthcare 52

PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? We also started delivering education via text message with little chunks of info sent a couple times a week to physicians’ cell phones. Nonprofits and Community-Based Organizations.

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Education Physicians Pharma Patients 105

European Pharmaceutical Review

MAY 20, 2024

In fact, one-quarter of rare disease trials between 2016 and 2020 were terminated due to low accrual rates. Cezary is actively engaged in the training and education of physicians in the healthcare industry across many emerging and established markets. European Journal of Human Genetics (2020) 28:165–173.

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Patients Medical Safety Healthcare 122