PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. Understanding Trends.

Key account management 117

Key account management Pharma Management Manufacturing 117

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital.

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

These pharmacies thrive on trust and loyalty, making them an excellent partner for pharma sales reps looking to promote niche products. Pharma sales reps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

Pharmaceutical Representative Training

JANUARY 30, 2025

The Science Behind Drug Action Medical professionals, researchers, and especially pharmaceutical sales representatives can benefit from understanding how drugs work in the body. Their role involves presenting complex drug information to healthcare professionals who rely on this knowledge to make informed prescribing decisions.

Pharmacology 52

Pharmacology Side effects Distribution Sales 52