World of DTC Marketing

AUGUST 26, 2020

However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

Veeva

APRIL 7, 2022

In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. This rose significantly to 332,881 by Q3 2021 as the pandemic continued.

Pharma reps 40

Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. Will digital overshadow in person interactions?

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Pharma reps working with these chains benefit from the sheer volume of sales and the opportunity to position their products on a national level. Pharma sales reps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52