Healthcare Success

DECEMBER 2, 2024

And, it can increase patient volume and revenue. And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. That’s why your value proposition is crucial for attracting new patients and ensuring long-term loyalty.

Patients 59

Patients Marketing Competition Healthcare 59

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

DECEMBER 15, 2020

In April 2020, 43.5% The question is what percentage of healthcare visits can be replaced with telehealth? Compared with the overall population in these 20 states, DTC telemedicine patients were more likely to live in urban areas (85.0% 14.8%) were for patients living in a primary care health professional shortage area.

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

JANUARY 4, 2022

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. Patients who experience financial hardship during cancer treatment are at higher risk for treatment nonadherence, poor quality of life, and worse survival. billion in 2020 (2020 U.S. lost work and income).

Insurance 273

Insurance Transportation Medical Medicine 273

Nixon Gwilt Law

DECEMBER 3, 2024

The median venture debt deal size was roughly $5 million in H1 2024, more than 2023, and in line with the median deal size in 2020-2022. Funds can be used to expand into new states or patient populations, invest in R&D ahead of an FDA approval, build out an enterprise-wide AI tech stack, or fund payor contracting efforts.

Healthcare 52

Healthcare Healthcare Marketing Prospecting 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

World of DTC Marketing

DECEMBER 15, 2021

People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. million doctors, nurses, and midwives expected by 2030.

Doctors 208

Doctors Medical Patients Marketing 208

PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

World of DTC Marketing

FEBRUARY 8, 2022

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. In October 2020, hackers who had breached Vastaamo, a famous Finnish startup, began blackmailing its users. But are they safe and effective? And then there are the pesky privacy issues.

Marketing 241

Marketing Doctors Medical Patients 241

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 billion, a U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

Patients 105

Patients Healthcare Healthcare Management 105

World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. Why do patients lie? There it is again. 38% lied about drinking habits.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

European Pharmaceutical Review

JULY 12, 2022

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

Patients 111

Patients Ethics Government Pharma 111

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. AbbVie significantly inflated prices over the past two decades for patients in the U.S. Sales of Humira earned AbbVie $20.7 Richard Gonzalez, C.E.O. So how do people who work for AbbVie feel?

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

Pharma Marketing Network

JULY 19, 2023

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. This could help to improve the lives of patients and make a real difference in the world. This could help to ensure that everyone has access to the care they need.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2020, among the 52.9 The problems at Cerebral as Business Insider reported that the Drug Enforcement Agency (DEA) is investigating the company.

Patients 252

Patients Prescription Medical Marketing 252

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 The global healthcare IT market was valued at $280.3 fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

Healthcare 98

Healthcare Healthcare Marketing Specialization 98

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 95

Healthcare Healthcare Patients Marketing 95

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. There are a variety of healthcare SEO services that impact your site performance.

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Doctors 97

Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Here are some highlights from day one of the Pharma Awards USA 2020: Most Valuable Collaboration Award.

Pharma 52

Pharma Education Healthcare Healthcare 52

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician.

Patients 98

Patients Healthcare Healthcare Management 98

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. One immediate benefit of inclusive marketing—helping bridge barriers with healthcare providers. Evolving Demographics.

Patients 98

Patients Marketing Doctors Healthcare 98

European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. percent as EU average with some Member States as high as 25 percent).

Healthcare 98

Healthcare Healthcare Safety Electronics 98

pharmaphorum

SEPTEMBER 29, 2022

Regulators and health technology assessment (HTA) bodies are increasingly demanding the patient voice play a central role in drug development – making it riskier for developers to ignore the need for engagement than to embrace it. The patient centricity movement has been building momentum in recent years. Building relevance.

Patients 98

Patients Food and Drug Administration Medicine Pharma 98

LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

Impetus Digital

JULY 21, 2022

One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al. A version of this article was previously published in the Journal of mHealth.

Patients 89

Patients Recruitment Leads Consulting 89

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? And some expect they will soon see patients who have dangerously delayed seeking care as ongoing symptoms force them to overcome their fear. How will they get patients to ask for an Rx if they’re not going to their doctor?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 8, 2021

Moderna, maker of one of only two vaccines granted emergency authorizations to prevent COVID-19 in the US, has been shamed with a 2020 “Shkreli Award” by the Lown Institute, a healthcare think tank. However, in vaccines, cut corners could compromise patient safety. So far the winners are Pfizer and Moderna.

Government 266

Government Safety FDA Pharma 266