World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira.

Pharma 186

Pharma Competition Prescription Sales 186

Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. The website also offers resources for healthcare professionals, such as continuing education courses.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

Healthcare 98

Healthcare Healthcare Marketing Specialization 98

World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. Digital healthcare will increase, but the idea that it could increase so quickly is myopic.

Medicine 201

Medicine Doctors Medical Media 201

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 95

Healthcare Healthcare Patients Marketing 95

World of DTC Marketing

AUGUST 12, 2022

He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In 2020 JAMA found that the estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 billion by 2025, growing at a compound annual growth rate of 6.7%. fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

Government 98

Government Healthcare Healthcare Doctors 98

Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Here are some highlights from day one of the Pharma Awards USA 2020: Most Valuable Collaboration Award.

Pharma 52

Pharma Education Healthcare Healthcare 52

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

APRIL 27, 2021

HBA Honorable Mentor 2020-21, Dr. Rod MacKenzie. Rod represents Pfizer on the Board of Directors for ViiV Healthcare, a global specialist HIV company established by GlaxoSmithKline and Pfizer to deliver advances in treatment and care for people living with HIV.

Medicine 52

Medicine Networking Safety Marketing 52

Healthcare Success

MARCH 17, 2025

Understand the impact of next-morning PCR tests on healthcare outcomes, improving treatment decisions and lowering costs. Learn how a strategic partnership with UPS Healthcare has enabled faster diagnostic results delivery nationwide. Stewart Gandolf (Healthcare Success) Very good. First of all, welcome, Martin.

Physicians 65

Physicians Healthcare Healthcare Doctors 65

Clarify Health

NOVEMBER 19, 2020

Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.

Healthcare 52

Healthcare Healthcare Engineering Patients 52

European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. 3 Moreover, digital platforms can be tailored to the needs of patients and healthcare professionals, offering accessible, trustworthy and up-to-date information on medicines precisely when required.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Infuse Medical

JULY 4, 2024

VR in healthcare is doing magic by transforming the conventional working environment to the next level. A 2020 study from Stanford University showed that VR training reduced maintenance errors by 35%. Regular maintenance helps prevent device malfunctions that could lead to incorrect diagnoses, treatment delays, or patient harm.

Training 130

Training Medical Healthcare Healthcare 130

World of DTC Marketing

SEPTEMBER 7, 2022

COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?” For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry at healthcare workers?

Patients 105

Patients Healthcare Healthcare Management 105

World of DTC Marketing

DECEMBER 2, 2020

Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company. Though June 2020 played host to a 4,132% increase in telehealth services and procedures compared to the same time last year, overall use across the U.S.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Patients Doctors Training 154

LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. TikTok initiated the prevalence of short-form videos, with over 315 million downloads in the first three months of 2020.

Media 52

Media Healthcare Healthcare Marketing 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

European Pharmaceutical Review

AUGUST 19, 2022

The market was valued at approximately $100 billion in 2020. Meanwhile, the presence of a significant number of pharmaceutical and biopharmaceutical companies, and several of the leading firms worldwide puts the US and Europe ahead in the global market. billion by 2026. According to market research , factors promoting the 4.6

Manufacturing 98

Manufacturing Marketing Pharma Pharmaceutical 98

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Manufacturing 117

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

Pharmaceutical Technology

MAY 9, 2023

GlobalData’s Cybersecurity in Healthcare – Thematic Research market report helps get a detailed understanding on how Cybersecurity impacts the value chain in the pharmaceutical sector, and the leading Cybersecurity adopters and vendors in the market. Starting at 100 in 2020, an index over 100 is more positive.

Pharmaceutical 81

Pharmaceutical Marketing Healthcare Healthcare 81

LEVO Health

FEBRUARY 24, 2021

2020 has affected every aspect of our lives, from how we work to how we spend our free time. The impact of the Covid-19 pandemic is not temporary but a complete change in the landscape of healthcare marketing. . Statistics show that 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads.

Healthcare 52

Healthcare Marketing Healthcare Media 52

Pharmaceutical Technology

AUGUST 11, 2022

In addition, according to the UK’s National Health Service’s (NHS) Delivering a ‘Net Zero’ National Health Service report from 2020, the HFCs used as propellant in inhalers account for 3-4% of the healthcare related carbon footprint in the UK. Dry powder inhalers (DPIs) provide an alternative to pMDIs.

Leads 64

Leads Patients Pharma Marketing 64

pharmaphorum

DECEMBER 16, 2022

CSL paid $450 million upfront to the gene therapy from its developer uniQure in 2020, in a deal that could end up being worth more than $2 billion, factoring in potential milestone payments. The two companies are also planning to sell etranacogene dezaparvovec under the Hemgenix brand in the EU, assuming its gets approval.

Medicine 126

Medicine Prospecting Networking Marketing 126

Medical Device Success

JANUARY 23, 2022

Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? They have participated in and/or led courses at leading universities such as Harvard, Yale and Stanford. 3, 126 (2020). Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Amazon link.

Medical 100

Medical Government Leads Healthcare 100

Pharmaceutical Technology

NOVEMBER 1, 2022

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Pharmaceutical Technology

MAY 9, 2023

GlobalData’s Cybersecurity in Healthcare – Thematic Research market report helps get a detailed understanding on how Cybersecurity impacts the value chain in the pharmaceutical sector, and the leading Cybersecurity adopters and vendors in the market. Starting at 100 in 2020, an index over 100 is more positive.

Pharmaceutical 75

Pharmaceutical Marketing Healthcare Healthcare 75

European Pharmaceutical Review

AUGUST 11, 2023

Adakveo (crizanlizumab) received conditional authorisation by the EC in October 2020. This review started after results of a Phase III study (STAND) did not show a statistically significant difference between crizanlizumab and placebo in rates of pain crises leading to a healthcare visit over the first-year.

Marketing 98

Marketing Food and Drug Administration Medicine FDA 98

pharmaphorum

JANUARY 10, 2023

The deal , billed as BioNTech’s largest to date and unveiled at the JP Morgan healthcare conference today, includes $362 million upfront with another £200 million on offer if performance targets are met.

Manufacturing 116

Manufacturing Engineering Government Leads 116

European Pharmaceutical Review

OCTOBER 7, 2022

In the years 2015 and 2020, clinical-stage cancer programmes increased by a considerable 77 percent (1,642 to 2,911), resulting in a quarter of drugs currently in development worldwide being highly potent. Leading companies in the oral solid dosage market are Catalent, Inc.,

Manufacturing 98

Manufacturing Marketing Side effects Transportation 98