Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Here are some highlights from day one of the Pharma Awards USA 2020: Most Valuable Collaboration Award.

Pharma 52

Pharma Education Healthcare Healthcare 52

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

Retail 98

Retail Healthcare Healthcare Consulting 98

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Healthcare professionals are in great need of quality educational materials, yet it can seem like most pharmaceutical companies prefer running ads instead.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

pharmaphorum

OCTOBER 12, 2022

Aptar Pharma has added another element to its suite of digital support tools for patients as they make their journey through the healthcare system.

Management 83

Management Pharma Healthcare Provider Healthcare 83

pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “It

Medical 105

Medical Networking Healthcare Healthcare 105

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. Understanding Trends.

Key account management 117

Key account management Pharma Management Manufacturing 117

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

Healthcare 52

Healthcare Healthcare Insurance Networking 52

Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. The market for non-invasive healthcare products is expected to grow significantly in the coming years.

Healthcare 52

Healthcare Healthcare Manufacturing Medical 52

pharmaphorum

JANUARY 3, 2023

Though it may be immediately apparent, it is worth noting that this is an extremely difficult decision to reach, and is one that must take place between a patient and their healthcare professional. Determining which patients to switch to palliative care is a decision reserved for the patient themselves and their healthcare professional.

Patients 105

Patients Healthcare Healthcare Side effects 105

Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. There have been instances of generic drugs being recalled in Malaysia in the past.

Medicine 52

Medicine Healthcare Healthcare Insurance 52

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

Patients 97

Patients Pharma Physicians Education 97

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD.

Retail 97

Retail Marketing Healthcare Healthcare 97

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey. What Does This Mean for Your Brand?

Physicians 52

Physicians Patients Healthcare Provider Retail 52

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

Patients 98

Patients Healthcare Healthcare Management 98

Clarivate

FEBRUARY 28, 2023

Using real world data to analyze LHON dynamics To better understand the dynamics of LHON, including disease prevalence and drug usage in the United States, we analyzed real world data from electronic health records (EHR), claims and pharmacy data from healthcare institutions and providers. 4; 4/20/2020; DOI:10.7759/cureus.7745

Patients 98

Patients Prescription Pharmacology Healthcare 98

Contrarian Sales Techniques

JANUARY 30, 2023

According to data from the Bureau of Labor Statistics, the median annual salary for medical and pharmaceutical sales representatives in 2020 was $71,840. Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative.

Medical sales 52

Medical sales Sales Medical Healthcare Provider 52

pharmaphorum

OCTOBER 10, 2022

Customer demands encouraged new partnerships among healthcare providers and technology companies. Furthermore, in 2020, the first venture capital firm dedicated to developing treatments, diagnostics, and products for those with food allergies was established. The future of health tech. About the author.

Food 111

Food Marketing Healthcare Healthcare 111

PM360

SEPTEMBER 28, 2022

The consequences for the health industry are huge—especially considering the Hispanic population is traditionally considered a “healthcare powerhouse.” trillion in 2020—that’s 87% growth over the past decade, compared to a 55% increase in overall buying power over the same time. Census estimates 69.7 A study of Hispanic patients’ U.S.

Patients 98

Patients Marketing Doctors Healthcare 98

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

pharmaphorum

AUGUST 2, 2022

“ADHD has a significant impact on children and their families in Asia, and caregivers and healthcare providers are looking for innovative non-drug treatment options,” said Takeki Uehara, head of drug development and regulatory science at Shionogi.

Marketing 85

Marketing Healthcare Provider Education Healthcare 85

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

Patients 59

Patients Healthcare Healthcare Healthcare Provider 59

European Pharmaceutical Review

DECEMBER 21, 2022

The healthcare industry is successful in innovating new treatment paradigms ranging from small molecular to biological therapeutics to personalised medicines. The lengthy validation of defossilised organic chemicals and plastics for the healthcare sector will take several years. Gene Ther 27, 537–544 (2020).

Manufacturing 97

Manufacturing Pharmaceutical Healthcare Healthcare 97

Pharma Marketing Network

MAY 3, 2023

In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. Retrieved from [link] 3.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. 2020, June 10). Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

Marketing 52

Marketing Pharmaceutical Patients Healthcare Provider 52

pharmaphorum

JANUARY 24, 2023

The same is becoming true for the healthcare industry, and one of the first major breakthroughs in the area was the 100,000 Genomes Project. In 2020, the two companies advanced their first joint asset, GSK’608, into the clinic, as a potential treatment for cancer. The post Can genetic data be a magic bullet for drug R&D?

Food and Drug Administration 98

Food and Drug Administration Pharma Medicine Healthcare 98

pharmaphorum

NOVEMBER 28, 2022

Spurred by a provision of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) that passed in 2020, one effect of the rule could be to prevent situations where a person with a history of substance abuse is prescribed opioids by unknowing healthcare providers.

Patients 52

Patients Healthcare Provider Government Healthcare 52

Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers.

Insurance 52

Insurance Healthcare Healthcare Patients 52

PM360

APRIL 25, 2023

These questions were at the heart of many discussions during the 2023 Healthcare Information Management System Society (HIMSS) Global Health Conference & Exhibition , which was held from April 17-21 in Chicago. Ultimately, if done right, creating greater harmonization across healthcare systems can lead to benefits for everyone. “We

Electronics 98

Electronics Healthcare Healthcare Government 98

Copyright Clearance Center

FEBRUARY 1, 2023

Collaboration tools such as Microsoft Teams, Slack, and Google Workspace continue to gain traction, doubling the percentage of respondents who say these are their preferred methods of sharing information from 16% in 2020 to 33% today.

Professional Services 72

Professional Services Transportation Education Retail 72

Impetus Digital

AUGUST 2, 2024

Real-World Evidence (RWE) Real-word data from electronic health records, insurance claims, wearables, social media, and other sources can provide important insights into real-life drug performance, patient adherence, and market trends to inform better decision-making.

Pharma 92

Pharma Manufacturing Medicine Marketing 92