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While physical access was already a challenge in many markets prior to the pandemic, average daily call activity by pharmasalesreps has plateaued at just 78% of pre-pandemic levels with no sign of further recovery. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. Understanding Trends. References: 1.
Though 80% of healthcareproviders (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the salesreps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See PharmaSalesReps, Report Finds.” Finnegan J.
6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharmasalesreps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products. Published June 26, 2020. metformin). Pharmacoeconomics.
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