Remove 2020 Remove Healthcare Provider Remove Pharma sales reps
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The Imperative for KAM in Pharma

PM360

While physical access was already a challenge in many markets prior to the pandemic, average daily call activity by pharma sales reps has plateaued at just 78% of pre-pandemic levels with no sign of further recovery. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. Understanding Trends. References: 1.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Finnegan J.

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Pharmacodynamics and Pharmacokinetics: The Science Behind Drug Action (Understanding the different characteristics of a drug and how they are important for therapeutic success)

Pharmaceutical Representative Training

6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharma sales reps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products. Published June 26, 2020. metformin). Pharmacoeconomics.