Remove 2020 Remove Healthcare Provider Remove Pharma sales representatives
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The Imperative for KAM in Pharma

PM360

It’s the same story outside of health systems as well: Mega-payers control vast healthcare empires encompassing both care delivery and data science. Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products.

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcare providers (HCPs) to induce them to prescribe their drugs.

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