MedCity News

AUGUST 3, 2022

million people have gained healthcare coverage since 2020. The previous record for the lowest national uninsured rate was 9% in 2016. .

Healthcare 279

Healthcare Healthcare 279

MedCity News

JUNE 1, 2023

As of October 2020, most health plans are required to disclose costs in a machine-readable format that also includes descriptions of typically cryptic billing codes in plain-language descriptions. Two rules from CMS require price transparency and easy-to-read information from providers and payers.

Patients 316

Patients Healthcare Healthcare Electronics 316

World of DTC Marketing

MARCH 27, 2022

million in 2020). Healthcare in the U.S. The post The need for mental healthcare is great appeared first on World of DTC Marketing.com. Mental illnesses are common in the United States. Nearly one in five U.S. adults live with a mental illness (52.9 Suicidal ideation continues to increase among adults in the U.S.

Healthcare 259

Healthcare Healthcare Insurance Patients 259

World of DTC Marketing

OCTOBER 12, 2020

In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

APRIL 7, 2021

million compensation package in 2020, a slight increase from his $19.6 Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home. American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

AUGUST 26, 2020

However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). So what is the future of digitization within healthcare? For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.

Pharma Rep 237

Pharma Rep Pharma reps Doctors Physicians 237

Nixon Gwilt Law

DECEMBER 3, 2024

The median venture debt deal size was roughly $5 million in H1 2024, more than 2023, and in line with the median deal size in 2020-2022. Call to Action Venture debt can be an attractive option for healthcare companies, especially those that are venture-backed and in high-growth phases.

Healthcare 52

Healthcare Healthcare Marketing Prospecting 52

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

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Healthcare Healthcare Distribution Healthcare Provider 98

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

MedCity News

JULY 16, 2023

Q2’s 20 deal marks the highest number of announced transactions for hospitals and health systems since Q1 of 2020. This surge brought Q2’s M&A activity levels in line with those observed before the pandemic.

Healthcare 242

Healthcare Healthcare 242

World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2020 and 76.60 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 years in 2019 to 76.99

Doctors 176

Doctors Insurance Healthcare Healthcare 176

PM360

OCTOBER 1, 2022

Arising out of Calcium’s DEI initiatives, the healthcare marketing agency has launched the “I DON’T HAVE A BOX” campaign to drive awareness of the “race box” used in health data collection and its shortcomings in capturing true racial and ethnic diversity. According to the 2020 U.S.

Healthcare 105

Healthcare Healthcare Media Marketing 105

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. or more – the current annual inflation rate. . That has to change.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

MARCH 28, 2022

The question is will the healthcare community do anything about these findings? Endpoints recently wrote, “between 2009 and 2020, prices increased — with one exception — within and across all 12 cancer drug classes studied in the U.S., ” So now, in addition to obesity, alcohol is killing us. And what are we doing about it?

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Insurance Ethics Healthcare Healthcare 249

World of DTC Marketing

JUNE 13, 2022

Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums.

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Insurance Healthcare Healthcare Consulting 201

World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Healthcare must play a more significant role in preventing gun violence. Still, gun violence is one of America’s deadliest and longest-running epidemics. It is nothing less than an immediate need.

Doctors 46

Doctors Healthcare Healthcare Physicians 46

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

Doctors 227

Doctors Pharma Retail Healthcare 227

World of DTC Marketing

JANUARY 4, 2022

billion in 2020 (2020 U.S. Newly approved cancer drugs cost an average of $10,000 per month, with some as high as $30,000 per month. Just over a decade ago, the standard was $4,500. National costs for cancer care were estimated to be $190.2 billion in 2015 and $208.9 population.

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Insurance Transportation Medical Medicine 273

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

World of DTC Marketing

DECEMBER 15, 2020

In April 2020, 43.5% The question is what percentage of healthcare visits can be replaced with telehealth? There is no doubt that telehealth will grow, but we should understand that telehealth is part of healthcare and not a replacement for in-person visits. Opportunities?

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S. billion, a U.S. group that reviews the value of medicines said on Tuesday.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

FEBRUARY 8, 2022

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. In October 2020, hackers who had breached Vastaamo, a famous Finnish startup, began blackmailing its users. But are they safe and effective?

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Marketing Doctors Medical Patients 241

Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. This article from the International Journal for Quality Healthcare further explains how personalized care enhances patient loyalty and engagement.

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Patients Marketing Competition Healthcare 59

Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. The website also offers resources for healthcare professionals, such as continuing education courses.

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Pharmaceutical Healthcare Healthcare Education 98

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 95

Healthcare Healthcare Patients Marketing 95

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

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Insurance Doctors Healthcare Healthcare 139

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 billion by 2025, growing at a compound annual growth rate of 6.7%. fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Government Healthcare Healthcare Doctors 98

World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

InCrowd

MAY 22, 2023

As the Director of Digital Marketing, I design, implement, and measure digital marketing strategies for Apollo and its commercial brands, InCrowd and Survey Healthcare Global. I joined Apollo in late 2020 at the height of the COVID-19 pandemic just before the first vaccines were released. Why did you join Apollo Intelligence?

Marketing 130

Marketing Healthcare Healthcare Media 130

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. They go straight to the bin.

Healthcare 91

Healthcare Healthcare Pharma Management 91

World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. Sales of Humira earned AbbVie $20.7 billion last year, the highest total for any pharmaceutical product and they will do anything to keep that money. So how do people who work for AbbVie feel?

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Prescription Pharmaceutical products Pharmaceutical Marketing 205

Evolve Your Success

SEPTEMBER 11, 2024

Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates.

Sales 130

Sales Medical sales reps Medical sales Healthcare 130

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

World of DTC Marketing

MAY 24, 2022

In 2020, among the 52.9 In a review of 52 apps for anxiety , an international team of psychologists found that sixty-seven percent had been developed without any guidance from a healthcare professional. million adults with AMI, 24.3 million (46.2%) received mental health services in the past year. Here’s a great example.

Patients 252

Patients Prescription Medical Marketing 252