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Ethical Sales Practices Are Driven By These Business Principles

Integrity Solutions

Some of the most notorious ethical failures in the world have occurred at companies that supposedly prioritized integrity. According to the 2021 Global Business Ethics Survey® , around 1 in 5 U.S. employees said their workplaces had a strong ethical culture in 2020, compared with 1 in 10 who felt that way in 2000.

Ethics 130
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Adjusting Your Sales Approach- Questions Your Clients Have Right Now

Integrity Solutions

Every company started 2020 with a plan—in many cases a well-thought-out and carefully crafted blueprint outlining expected progress on a month-by-month basis, complete with year-end targets for revenue, employees, products, clients and profitability. In this kind of an environment, it’s also clear how important ethical selling practices are.

Sales 210
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192
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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. “The ethics of artificial intelligence.”

Ethics 52
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Research integrity: five tips for authors, editors and reviewers

Clarivate

The retractions, for example this study published in The New England Journal of Medicine in 2020, resulted in widespread confusion and distrust in COVID-19 related research and even temporarily halted clinical trials of the use of the drug hydroxychloroquine in combating COVID-19. Ethical publishing: an introductory course.

Ethics 105
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Sorry.COVID treatment data may not be reliable

World of DTC Marketing

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials. For the first time, I am now in fear of FDA drug approvals.

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ViiV, Roche and Pfizer top in ESG, according to patients

European Pharmaceutical Review

While the number of groups that were not aware of the ESG activities has decreased from 2020 (61 percent) of the 45 percent who were somewhat aware of the industry’s ESG activities in 2021, the majority felt the activities were to attract ethical investment rather than being relevant to patients.

Patients 111