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Ethical Sales Practices Are Driven By These Business Principles

Integrity Solutions

Some of the most notorious ethical failures in the world have occurred at companies that supposedly prioritized integrity. According to the 2021 Global Business Ethics Survey® , around 1 in 5 U.S. employees said their workplaces had a strong ethical culture in 2020, compared with 1 in 10 who felt that way in 2000.

Ethics 130
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Reflections on 2020 and A Message of Thanks, Optimism and Hope for 2021

Integrity Solutions

For most of us, 2020 is a year we’ll be glad to see in the rear-view mirror. While disruption is always rough when you’re going through it, as 2020 closes out, we can also reflect back on some of the silver linings and positive developments that came out of the year.

Sales 163
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Adjusting Your Sales Approach- Questions Your Clients Have Right Now

Integrity Solutions

Every company started 2020 with a plan—in many cases a well-thought-out and carefully crafted blueprint outlining expected progress on a month-by-month basis, complete with year-end targets for revenue, employees, products, clients and profitability. In this kind of an environment, it’s also clear how important ethical selling practices are.

Sales 210
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Now alcohol is a direct cause of cancer

World of DTC Marketing

The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? Endpoints recently wrote, “between 2009 and 2020, prices increased — with one exception — within and across all 12 cancer drug classes studied in the U.S., These findings will probably have.

Insurance 249
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192
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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. “The ethics of artificial intelligence.”

Ethics 52
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The need for mental healthcare is great

World of DTC Marketing

million in 2020). This, of course, has huge ethical issues, but it acknowledges that some people live in constant mental anguish. Mental illnesses are common in the United States. Nearly one in five U.S. adults live with a mental illness (52.9 Suicidal ideation continues to increase among adults in the U.S. Healthcare in the U.S.