Remove 2020 Remove Doctors Remove Prescription
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Is DTC effective?

World of DTC Marketing

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Today it’s a multichannel approach.

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DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. to reach $9.53

Pharma 227
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155
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American healthcare is too profitable

World of DTC Marketing

This follows a 20-fold increase in private equity spending on healthcare deals — including leveraged buyouts, growth investments, secondary investments, and so on — between 2000 and 2018, according to an INET working paper released in 2020. It also raises healthcare costs for public and private insurers alike.

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Disruption in healthcare is coming

World of DTC Marketing

The new initiative, Care Studio, aims at doctors rather than patients. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. If pharmacies try to fill those generic prescriptions, the claims are rejected. Google is also giving health records another whirl. Not if it affects their bottom line.

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Pharma: The time is now for digital marketing

World of DTC Marketing

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180
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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Symphony Health Solutions, practitioner insight’s data, 2022.