World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Symphony Health Solutions, practitioner insight’s data, 2022.

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Healthcare Success

MARCH 17, 2025

I've been with HealthTrackRx since 2020. Or simply write you a prescription for a powerful broad-section antibiotic logic being, let's just kill everything that may be potentially causing this patient's symptoms. So many times, the prescription is not needed, and even when one is now written, it's just not going to work.

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PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. They process prescriptions and vaccines, and, in some states, they sometimes administer vaccines.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. OTC medications are drugs you can buy without a prescription. Imagine if everyone with a mild fever went to see a doctor – the system would collapse. What Are OTC Medications?

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Doctors Pharma sales reps Retail Pharma reps 40

Pharmaceutical Technology

NOVEMBER 1, 2022

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. In Estonia, every patient who visits a doctor immediately has their own personal e-Health record updated with new information, which can be referred to in future appointments.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. billion in 2025.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

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pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 59

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Healthcare Success

MAY 9, 2022

consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. The Resurgence of QR Codes in Health & Pharma. QR codes surged into popularity among U.S.

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pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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Doctors Medicine Marketing Sales 59

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

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Doctors Prescription Medical Specialization 72

European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. World Health Organization; 2020 [cited 2023Mar]. These restrictions provide the first obstacles to scientific research and commercial development.

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Medicine Food and Drug Administration Doctors Medical 131

pharmaphorum

JANUARY 24, 2023

That includes Amazon Pharmacy, its online and mobile prescription medication ordering and fulfilment service which made its debut in November 2020 and offers free, two-day home delivery of prescriptions to Prime subscribers. ” The post Amazon unveils $5 subscription service for generics appeared first on.

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pharmaphorum

JANUARY 9, 2023

Some of the more resilient launches since 2020 have had these benefits to health systems. The innovative prescription medicine industry faces a trifecta of challenges. This reduction persists, as the earliest 2020 launches still underperformed pre-pandemic launches at an equivalent time point in 2022. Pharma boxed in?

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Medicine Healthcare Healthcare Manufacturing 98

Clarivate

DECEMBER 14, 2021

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More 2021 study had researched prescription drug topics online in the past year.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

Evolve Your Success

MAY 16, 2023

The company started in 2020 right before COVID. We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. Years ago, doctors were writing prescriptions and lots of them were helping. It may be you go in and get a 30-day prescription.

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Medical sales Sales Medical Doctors 130

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

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Medicine Healthcare Healthcare Manufacturing 98

Referral MD

JULY 19, 2022

Statistics from 2020 show that 62.6 Another important thing to look for in Medicare plans is prescription drug coverage. The Original Medicare Plan doesn’t include prescription drugs. Choosing the plan is one thing, finding doctors to approve the amount you need is another. Medicare Benefits: 3 Ways to Maximize Them.

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Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” American Medical Association, 2020. ” Kantar Media, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” billion in the US alone. ” U.S. Food and Drug Administration, 2021.

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Clarify Health

MARCH 20, 2023

Real-time prescription benefit (RTPB) tools are new electronic clinical decision support tools that retrieve patient- and medication-specific out-of-pocket cost information and display it to clinicians at the point of prescribing.

Medical 52

Medical Prescription Leads Patients 52

pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription 52

Prescription Marketing Doctors Government 52

Pharmaceutical Representative Training

JUNE 22, 2024

In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. Department of Justice, 2020).

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Salesforce

MARCH 2, 2022

When Ireland recorded its first COVID-19 case in March 2020, the country’s national healthcare system, known as the Health Service Executive (HSE) , had undertaken significant planning work to prepare for the spread of the novel coronavirus within the country. It has had a domino effect, impacting hospital beds and doctors’ offices.

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LEVO Health

NOVEMBER 1, 2022

Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider. With 44% of consumers stating that finding the right doctor is a barrier to their treatment , including a doctor directory on your brand website may be the key to success.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

PM360

JUNE 24, 2024

According to the National Institute of Health (NIH) in their “The Future of Nursing 2020-2030: “Charting A Path to Achieve Health Equity” publication, nurses occupy a special role in health care delivery given their interactions with individuals and families to provide a coordination of person-centered care. REFERENCES 1.

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Education Patients Insurance Prescription 52

PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information.

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Media Prescription Healthcare Provider Patients 52

PM360

DECEMBER 14, 2022

As we settle into our post-pandemic new normal, there will be a natural tendency for everyone, including doctors and patients, to feel tired of their accelerated digital dependency. As an industry, we’ve been slow to embrace prescriptive analytics but we need to change to keep up with our customers. Cancer Cytopathol. Ken Winell.

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Marketing Patients Healthcare Healthcare 91

Healthcare Success

MAY 9, 2022

consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. The Resurgence of QR Codes in Health & Pharma. QR codes surged into popularity among U.S.

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Leads Patients Healthcare Provider Healthcare 52

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD. This effort includes the acquisition of telehealth provider MeMD and partnerships with Doctor On Demand and telehealth app Ro.

Retail 97

Retail Marketing Healthcare Healthcare 97

Referral MD

JULY 10, 2023

<h3″>Appointment Scheduling AI chatbots can facilitate scheduling appointments in healthcare facilities based on the availability of doctors or other specialists and patients’ preferences. They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions.

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Patients Healthcare Healthcare Healthcare Provider 59

Clarify Health

MAY 24, 2023

A patient seeing a doctor for their annual wellness visit may seem like the end of a fairly simple journey with just two steps: Getting their checkup and going on their way. After the fact, they also have to navigate obtaining any follow-up referral appointments, filling prescriptions, and paying their bill.

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Patients Healthcare Healthcare Insurance 52

PM360

NOVEMBER 21, 2024

Adam became CEO of Labcorp in 2019 and Chairman of the Board in 2020. Adam with his family Greatest Achievements and Activism Adam said his greatest professional achievement is the launch of Keytruda, a prescription immunotherapy drug used to treat many types of cancer, which Merck manufactures and sells.

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Ethics Food and Drug Administration Marketing Healthcare 59

PM360

SEPTEMBER 7, 2023

In 2020, 41.8 As of 2020, 62% 7 of family caregivers were employed while caring for someone over 50. Medical portals streamline the process for patients/caregivers to request appointments, prescription refills, or referrals. million 1 Americans provided unpaid care to an adult over 50—nearly 17% of the U.S. adult population.

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Healthcare Healthcare Education Patients 52

PM360

JULY 21, 2022

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Updated June 8, 2020. Increasing Market Awareness Remains a Challenge. This medication is not for people with type 1 diabetes. Updated March 23, 2018. FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

SEPTEMBER 15, 2022

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. However, I don’t believe there is, or should be, only one way of gathering patient feedback.

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