World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Do patients care? The answer to that would be “no.” of approvals), cancer (35.6%), and other rare diseases (24.7%). .”

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. They implement advanced strategies such as optimizing the Ontario physician directory for their marketing strategies. The Ontario doctors directory is an excellent place for many B2B marketers to get information for their marketing campaigns.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Marketing 52

Marketing Pharma Competition Doctors 52

LEVO Health

NOVEMBER 1, 2022

One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Long before an in-office or telehealth visit, patients turn to digital mediums to research medical conditions, compare treatment options, and find physicians.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Doctors tell patients that an ounce of prevention beats a pound of cure.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. 2 and over a million actively licensed physicians 3 are available to prescribe them? A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions.

Prescription 52

Prescription Doctors Specialization Physicians 52

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My

Retail 98

Retail Healthcare Healthcare Consulting 98

PM360

SEPTEMBER 15, 2022

In another unique partnership, the American College of Chest Physicians (CHEST) is teaming up with the nonprofit Three Lakes Foundation on an initiative called “Bridging Specialties: Timely Diagnosis for ILD Patients.” A Love Letter from America’s Black Doctors and Nurses” from the Black Coalition Against COVID and Real Chemistry. “So

Education 105

Education Physicians Pharma Patients 105

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Marketing Patients 98

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Physicians bios. Placed strategically, the QR code does wonders for marketing.

Leads 113

Leads Patients Healthcare Provider Healthcare 113

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 59

Doctors Prescription Manufacturing Marketing 59

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021.

Medical sales 52

Medical sales Sales Medical Doctors 52

Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. A Clarivate survey of physicians found that at the pandemic’s outset, in the spring of 2020, 21% of U.S. The reasons for this disparity are many and complex.

Healthcare 52

Healthcare Healthcare Transportation Physicians 52

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 52

Physicians Electronics Medical Patients 52

The Marketing Advantage

APRIL 3, 2020

April 3, 2020 Although social distancing in the midst of COVID-19 means pharma, biotech and medical device sales representatives have been asked to stay home, that does not mean that the selling process has to stop. Thus, it is important to sell to both audiences—physicians and office personnel.

Physicians 52

Physicians Sales Pharma Medical 52

Healthcare Success

MAY 9, 2023

Some popular healthcare-specific content directories include: MedlinePlus.gov SAMHSA.gov HealthGrades RateMDs Specialty sites like VeinDirectory.org NIH.gov (and NIH's MeSH) RealSelf AMA Doctor Finder (and AMA's InnovationMatch.AMA-assn.org) CMS Physician Compare Castle Connolly Top Doctors Online Review Sites Would you believe the most trusted consumer (..)

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. But it is not a simple answer. from 2021 and reach $4.2 b2b@andaman7.com.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

Food 103

Food Marketing Healthcare Healthcare 103

Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

Medical 52

Medical Patients Consulting Doctors 52

InCrowd

AUGUST 4, 2022

I often use myself as an example; I am a Latina, immigrant, young physician, all identities for which I need to pay a price and fight the biases associated with each. In addition, as a physician under 40 years old, I often encounter scenarios in which I am told, “you are too young to know,” we will call this the age tax.

Physicians 52

Physicians Medicine Doctors Education 52

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. I believe this “digital fatigue” will be the biggest trend marketers will be talking about in 2023. Why Digital Fatigue Can Be a Catalyst.

Marketing 91

Marketing Patients Healthcare Healthcare 91

Medgadget

DECEMBER 1, 2022

The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty. Medgadget last spoke with Bigfoot Biomedical CMO Red Maxwell in March 2020. How does it improve on ‘traditional’ approaches?

Management 98

Management Patients Doctors Healthcare 98

Pharmaceutical Technology

OCTOBER 5, 2022

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

Government 59

Government Specialization Physicians Education 59

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. This strategy gives us a model, a framework, for linking doctor systems to hospitals, portals, and patients. Digital transformation of the U.S. government healthcare system.

Government 98

Government Healthcare Healthcare Doctors 98