World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). As for patients?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

Contrarian Sales Techniques

NOVEMBER 19, 2024

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. Imagine if everyone with a mild fever went to see a doctor – the system would collapse. For pharma sales in Malaysia, OTC medications represent a unique market segment.

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Survey Results: Pharma Faces Slow Re-engagement Process with Physicians.” FirstWord PHARMA. Updated June 8, 2020. THE CHALLENGE. Updated March 23, 2018.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52