Medical Device Success

JANUARY 2, 2021

35 podcasts were produced in our inaugural year of 2020. 1 Ep 4 – The Future of the Medical Device Industry in the Covid-19 Era, April 12, 2020. 2 Ep 6 – Selling in a Covid-19 Word – New Sales Practices, April 26, 2020. 3 Ep 10 – The Reopening, Covid-19 and what it means for Medical Devices, May 24, 2020.

Medical 100

Medical Sales Marketing Doctors 100

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Mood trackers. Sleep monitoring.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. to reach $9.53

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

APRIL 12, 2022

This follows a 20-fold increase in private equity spending on healthcare deals — including leveraged buyouts, growth investments, secondary investments, and so on — between 2000 and 2018, according to an INET working paper released in 2020. It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

Patients 97

Patients Pharma Physicians Doctors 97

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Marketing 52

Marketing Pharma Competition Doctors 52

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Because of HIPAA and privacy laws, patient data requires careful use and adherence in consumer marketing.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx.

Patients 98

Patients Marketing Doctors Healthcare 98

World of DTC Marketing

MARCH 2, 2022

Over 73% of patients plan to continue using telemedicine platforms post-pandemic, according to Doximity’s second edition of its State of Telemedicine Repor t , which was released today. Patients are OK with telehealth for routine visits like asking for an Rx renewal or following up on standard tests.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. Google’s earlier efforts in this area were derailed partly by hospitals’ sluggishness in digitizing their patient records. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). She acts like she doesn’t even care anymore”.

Physicians 130

Physicians Electronics Medical Medicine 130

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 98

Management Patients Doctors Healthcare 98

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. It turned out that one of the very first people who actually used the telephone was a doctor. Patients like it.

Medical 52

Medical Patients Consulting Doctors 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. No access to remote patient monitoring capabilities. Doctors tell patients that an ounce of prevention beats a pound of cure.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

European Pharmaceutical Review

SEPTEMBER 20, 2023

He received his PhD in Analytical Chemistry in 2009 from University of Muenster, followed by a post-doctoral research in Freiburg University where he expanded his knowledge in proteomics. 2020; 38, 540-545. 2020; 12(1): 1791399. Qifeng Zhang, PhD Qifeng is a Global Senior Principal Scientist at Lonza. Nat Biotechnol.

Patients 98

Patients Manufacturing Leads Safety 98

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

Patients 62

Patients Healthcare Healthcare Healthcare Provider 62

Pharma Marketing Network

FEBRUARY 4, 2021

Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Review the recap below and learn from leading experts about new trends and opportunities that came out of 2020, fueled by the COVID-19 pandemic. Ryan Billings , U.S. Oncology Digital Marketing & Customer Experience at GSK.

Media 98

Media Pharma Marketing Patients 98

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded.

Prescription 52

Prescription Doctors Specialization Physicians 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

PM360

SEPTEMBER 15, 2022

Patient advocacy organizations, healthcare professional (HCP) groups, nonprofits, community-based organizations, artists, advertising agencies, life sciences companies, and more are all finding various ways to work together around a common goal. Patient Advocacy. But what do these collaborations look like? What makes them successful?

Education 105

Education Physicians Patients Pharma 105

PM360

JUNE 24, 2024

1 Yet, due to its very nature most of these patients face a long and complex journey towards a diagnosis and treatment. Challenges may include being mis-diagnosed, frequently resulting in patients having to travel long distances to the specialists they need and many having to uproot themselves and family members to be closer to medical care.

Education 52

Education Patients Insurance Prescription 52

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

Prescription 105

Prescription Medical Patients Side effects 105

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

Patients 52

Patients Recruitment Competition Marketing 52

Clarify Health

MAY 24, 2023

Though difficult, patient journey mapping is an invaluable process for health systems. Having a complete picture of how patients access and move through the health system allows administrators to see how the organization is performing at each touch point. So, why is patient journey mapping so hard?

Patients 52

Patients Healthcare Healthcare Insurance 52

pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Data privacy and protection, patient voice.

Medical 105

Medical Networking Healthcare Healthcare 105

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Evolve Your Success

AUGUST 23, 2022

Doctors weren’t seeing patients in the office. The lab was going down because you couldn’t necessarily have patients coming in. Doctors didn’t want in-person meetings. People aren’t sure if you’re a doctor or what exactly you do. When you have a doctor, that’s a big opportunity.

Sales 130

Sales Medical sales Doctors Medical 130

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. They also play an essential role in SEO for healthcare companies.

Healthcare 98

Healthcare Healthcare Engineering Marketing 98