Remove 2020 Remove Doctors Remove Leads
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An app can never replace a doctor

World of DTC Marketing

million doctors, nurses, and midwives expected by 2030. According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. In October 2020, hackers who had breached Vastaamo, a popular Finnish startup, began blackmailing its users.

Doctors 208
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Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Medical Device Success

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help.

Media 100
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We need evidence-based digital health

World of DTC Marketing

Global consumers will spend $49 billion by 2020 on digital health solutions. Policymakers may address two areas to foster such an environment: clarifying the regulatory requirements for such technologies and developing incentives that lead to a more robust customer market. Maybe, however, they should check with patients first.

Patients 244
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Episode 28 – A CEO Leading a MedTech Company Through Covid

Medical Device Success

Then in early 2020 Covid spread across the world. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. The post Episode 28 – A CEO Leading a MedTech Company Through Covid appeared first on Medical Device Success - Ideas You Can Put To Work Today!

Leads 100
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Can we be serious about telehealth?

World of DTC Marketing

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

Doctors 154
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155
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Do patients care about accelerated approval drugs?

World of DTC Marketing

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200