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US life expectancy continues historical decline.

World of DTC Marketing

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2020 and 76.60 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 years in 2019 to 76.99

Doctors 176
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Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Medical Device Success

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help.

Media 100
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We need evidence-based digital health

World of DTC Marketing

Global consumers will spend $49 billion by 2020 on digital health solutions. Policymakers may address two areas to foster such an environment: clarifying the regulatory requirements for such technologies and developing incentives that lead to a more robust customer market. Maybe, however, they should check with patients first.

Patients 244
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Is digital the future of medicine?

World of DTC Marketing

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. The result of all this is that digital health is blazing trails, many of which will lead to a dead end. I’m not so sure. EHR’s have been a failure. Money is also pouring in.

Medicine 201
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Episode 28 – A CEO Leading a MedTech Company Through Covid

Medical Device Success

Then in early 2020 Covid spread across the world. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. The post Episode 28 – A CEO Leading a MedTech Company Through Covid appeared first on Medical Device Success - Ideas You Can Put To Work Today!

Leads 100
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Can we be serious about telehealth?

World of DTC Marketing

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

Doctors 154
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Pharma’s reputational high will be short-lived

World of DTC Marketing

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

Pharma 186