World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

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World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. The result of all this is that digital health is blazing trails, many of which will lead to a dead end. I’m not so sure. EHR’s have been a failure. Money is also pouring in.

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Medicine Doctors Medical Media 201

World of DTC Marketing

MARCH 6, 2022

Global consumers will spend $49 billion by 2020 on digital health solutions. Policymakers may address two areas to foster such an environment: clarifying the regulatory requirements for such technologies and developing incentives that lead to a more robust customer market. Maybe, however, they should check with patients first.

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Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. households.

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World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

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World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

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pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

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Doctors Medicine Marketing Sales 59

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

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Healthcare Healthcare Food and Drug Administration FDA 227

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

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Doctors Prescription Specialization Medical 72

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Success in medical sales comes down to connecting a doctor’s pain points to the value of your product or service. What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021. 9 – Find a Mentor.

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Medical sales Sales Medical Doctors 52

pharmaphorum

AUGUST 9, 2022

Cancer is the second leading cause of death worldwide, accounting for nearly 10 million deaths in 2020, according to the World Health Organization. In 2020, the US National Cancer institute had a budget of $6.4 In 2020, the US National Cancer institute had a budget of $6.4 The scale of the challenge.

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Doctors Patients Medicine Pharma 97

Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. The New York Times, 2020).

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. An analysis of cervical cancer screening rates per 1,000 members between January 2020 and June 2022 shows that the number of women getting screenings has declined each year. Throughout the remainder of that year, screenings went back up, but started to decline again in 2021.

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Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

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Medical Prescription Leads Patients 52

LEVO Health

NOVEMBER 1, 2022

Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider. By providing your leads with a retail healthcare experience that is paired with a physician directory, you may begin closing the gap between your brand and the digital patient journey.

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Physicians Patients Healthcare Provider Retail 52

Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. Empower consumers to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers. Drive more qualified leads and generate more revenue. How does your practice reach potential referring doctors?

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Healthcare Healthcare Marketing Physicians 104

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. She holds a degree in biochemistry from Oxford University.

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European Pharmaceutical Review

SEPTEMBER 20, 2023

Conversely, poor analytical characterisation will likely lead to questions from regulators and, without sufficient product and process knowledge, an IND or BLA that is eventually deemed incomplete. Incorrect DNA sequences can also lead to high levels of SVs. 2020; 38, 540-545. While SVs are typically present at less than 0.1

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Patients Manufacturing Leads Safety 98

pharmaphorum

JANUARY 9, 2023

Some of the more resilient launches since 2020 have had these benefits to health systems. The long-term return on investment challenge is now compounded: since 2020, excepting COVID vaccines and therapeutics, innovative launches are performing worse on average than their pre-2020 counterparts.

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Medicine Healthcare Healthcare Pharma 86

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

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Pharmaceutical Technology

NOVEMBER 1, 2022

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems.

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pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

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Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

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pharmaphorum

DECEMBER 1, 2022

According to the FDA’s 2020 Drug Trials Snapshot Report , only 8% of clinical trial participants are Black or African American, as compared to nearly 14% of the US population. Cloud platforms can open two-way communication channels for patients, doctors, and trial administrators to talk and share data, essentially in real-time.

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Patients Transportation Retail Recruitment 106

Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. While the healthcare industry still has a long way to go, several leading organizations have responded to cultural and societal changes, challenged stereotypes, and railed against the stigma, helping pave the way toward acceptance.

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Healthcare Healthcare Marketing Education 73

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

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Media Pharma Marketing Patients 98

Clarify Health

MAY 24, 2023

For the patient, this can lead to improved patient experience, better-informed patient outreach efforts, and a higher-quality care experience overall. A patient seeing a doctor for their annual wellness visit may seem like the end of a fairly simple journey with just two steps: Getting their checkup and going on their way.

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Patients Healthcare Healthcare Insurance 52

Healthcare Success

MAY 19, 2022

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of doctors ages 40-54 and just 30% of physicians under the age of 40.

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pharmaphorum

SEPTEMBER 28, 2022

. “What we’re really trying to do is drive discoveries that can lead to more tailored prevention, diagnosis, and treatment for all individuals. This dual approach will lead to better medical research that will benefit all populations.” In March 2020, when the pandemic hit, we had to pause in-person recruitment.

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Medicine Food and Drug Administration Medical FDA 83

Legacy MEDSearch

JULY 19, 2022

This certification represents the first step in making Caption Health’s industry-leading technology platform available outside the US, and highlights the company’s strong clinical and regulatory track record as it uses AI and ultrasound to deliver better cardiac care. since it received FDA 510(k) clearance in 2020.

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European Pharmaceutical Review

DECEMBER 21, 2022

Production and value creation can be regionalised and decentralised, which could lead to a more resilient economic structure. During his time at Genentech Stefan has advanced several small molecules and new modalities (antibody‑drug conjugates, oligonucleotides and peptides) into the clinic as lead chemist and technical development leader.

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Referral MD

JULY 10, 2023

<h3″>Appointment Scheduling AI chatbots can facilitate scheduling appointments in healthcare facilities based on the availability of doctors or other specialists and patients’ preferences. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

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Patients Healthcare Healthcare Healthcare Provider 74

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

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Patients Recruitment Competition Marketing 40

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). 2020) Gender differences in personal and organizational mechanisms to address burnout among family physicians.

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Physicians Electronics Medical Medicine 52

Clarify Health

JUNE 9, 2023

Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” Telehealth is here to stay. And it’s a good investment.

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Physicians Patients Healthcare Healthcare 52

Healthcare Success

APRIL 8, 2024

However, if you’re crossing an ocean, the slightest miscalculation could lead you astray, steering you toward an entirely different continent. Telehealth is a market disruptor that went mainstream in 2020. Doctor referrals. Are they saying things you’d like them to say or not? Virtual services. Company website. Paid search.

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PM360

SEPTEMBER 7, 2023

In 2020, 41.8 The impact on caregiver health goes far beyond the physical, as the mental demands of caregiving often result in poor self-care, increased depression, psychological distress, and strained relationships, all of which can lead to caregiver burnout. adult population.

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Healthcare Healthcare Education Patients 52