World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. households.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

APRIL 12, 2022

This follows a 20-fold increase in private equity spending on healthcare deals — including leveraged buyouts, growth investments, secondary investments, and so on — between 2000 and 2018, according to an INET working paper released in 2020. It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. The Ontario doctors directory is an excellent place for many B2B marketers to get information for their marketing campaigns. Conclusion Are you having challenges identifying new leads?

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Patients Doctors Training 154

pharmaphorum

AUGUST 9, 2022

Cancer is the second leading cause of death worldwide, accounting for nearly 10 million deaths in 2020, according to the World Health Organization. In 2020, the US National Cancer institute had a budget of $6.4 In 2020, the US National Cancer institute had a budget of $6.4 The scale of the challenge.

Doctors 111

Doctors Patients Medicine Pharma 111

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). 2020) Gender differences in personal and organizational mechanisms to address burnout among family physicians.

Physicians 130

Physicians Electronics Medical Medicine 130

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. households.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Healthcare Success

MARCH 17, 2025

I've been with HealthTrackRx since 2020. And you know, as we've all experienced what that, what does that lead to? It leads to patients having symptoms longer. It leads to those symptoms becoming more severe and landing that patient in ER or back in their physician office. What's HealthTrackRx? So, what does that mean?

Physicians 65

Physicians Healthcare Healthcare Doctors 65

pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

InCrowd

AUGUST 4, 2022

I can not only be “The Latina” or “The woman” or “The young doctor”, I am all of them and with them comes the price I sadly am forced to pay. Chapter 41 Intersectionality: Brill; 2020. Intersectionality is the sum of all my identities and all the negative association that come with them. Duran A, Jones SR. Zinn MB, Dill BT.

Physicians 130

Physicians Medicine Doctors Education 130

Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. Empower consumers to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers. Drive more qualified leads and generate more revenue. How does your practice reach potential referring doctors?

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Marketing Patients 98

Pharmaceutical Technology

NOVEMBER 1, 2022

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

pharmaphorum

DECEMBER 1, 2022

According to the FDA’s 2020 Drug Trials Snapshot Report , only 8% of clinical trial participants are Black or African American, as compared to nearly 14% of the US population. Cloud platforms can open two-way communication channels for patients, doctors, and trial administrators to talk and share data, essentially in real-time.

Patients 111

Patients Transportation Retail Recruitment 111

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Success in medical sales comes down to connecting a doctor’s pain points to the value of your product or service. What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021. 9 – Find a Mentor.

Medical sales 52

Medical sales Sales Medical Doctors 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. She holds a degree in biochemistry from Oxford University.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

pharmaphorum

JANUARY 9, 2023

Some of the more resilient launches since 2020 have had these benefits to health systems. The long-term return on investment challenge is now compounded: since 2020, excepting COVID vaccines and therapeutics, innovative launches are performing worse on average than their pre-2020 counterparts.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

Doctors 72

Doctors Prescription Medical Specialization 72

pharmaphorum

SEPTEMBER 28, 2022

. “What we’re really trying to do is drive discoveries that can lead to more tailored prevention, diagnosis, and treatment for all individuals. This dual approach will lead to better medical research that will benefit all populations.” In March 2020, when the pandemic hit, we had to pause in-person recruitment.

Medicine 98

Medicine Food and Drug Administration Medical FDA 98

European Pharmaceutical Review

SEPTEMBER 20, 2023

Conversely, poor analytical characterisation will likely lead to questions from regulators and, without sufficient product and process knowledge, an IND or BLA that is eventually deemed incomplete. Incorrect DNA sequences can also lead to high levels of SVs. 2020; 38, 540-545. While SVs are typically present at less than 0.1

Patients 98

Patients Manufacturing Leads Safety 98

European Pharmaceutical Review

DECEMBER 21, 2022

Production and value creation can be regionalised and decentralised, which could lead to a more resilient economic structure. During his time at Genentech Stefan has advanced several small molecules and new modalities (antibody‑drug conjugates, oligonucleotides and peptides) into the clinic as lead chemist and technical development leader.

Manufacturing 97

Manufacturing Pharmaceutical Healthcare Healthcare 97

pharmaphorum

JULY 4, 2022

Holger Storf heads the Data Integration Centre (DIC) at the University Hospital Frankfurt and leads the Medical Informatics Group (MIG) since November 2015. Joanne is known for building innovation, driving personalised medicine and leading through fast paced, complex changing ecosystems and integrations. About the panel.

Medical 106

Medical Networking Healthcare Healthcare 106

PM360

SEPTEMBER 15, 2022

The campaign started when AstraZeneca approached LUNGevity to take the lead, but since then they have brought on more than 20 pharma partners that are supporting it both financially and helping push out the messaging. A Love Letter from America’s Black Doctors and Nurses” from the Black Coalition Against COVID and Real Chemistry. “A

Education 105

Education Physicians Patients Pharma 105

pharmaphorum

SEPTEMBER 15, 2022

Our health systems have historically been designed for men, leading to a persistent gender health gap where women are more likely to receive poorer medical advice and diagnosis. Forbes reported that only 3% of total HealthTech funding went to FemTech startups in 2020. Providing health information.

Consulting 105

Consulting Education Training Government 105

Pharma Marketing Network

AUGUST 26, 2020

Leading Teams in the “New Normal” Environment. Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging. Doctor visit dynamics are also changing as virtual calls replace in-office activities. Identifying opportunities to leverage digital technology for field promotion.

Training 98

Training Key account management Pharmaceutical Sales 98

Salesforce

MARCH 2, 2022

When Ireland recorded its first COVID-19 case in March 2020, the country’s national healthcare system, known as the Health Service Executive (HSE) , had undertaken significant planning work to prepare for the spread of the novel coronavirus within the country. It has had a domino effect, impacting hospital beds and doctors’ offices.

Government 98

Government Healthcare Healthcare Doctors 98

Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

Medical 52

Medical Prescription Leads Patients 52

LEVO Health

NOVEMBER 1, 2022

Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider. By providing your leads with a retail healthcare experience that is paired with a physician directory, you may begin closing the gap between your brand and the digital patient journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Pharma Marketing Network

DECEMBER 17, 2021

In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. 2020/21 already saw great savings in less T&E budgets for their robust salesforces, but CFOs, driven by wall street expectations, will continue to want to find “savings” in the salesforce, so expect continued cuts in large pharma salesforces.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. The New York Times, 2020).

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Medgadget

DECEMBER 1, 2022

The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty. Medgadget last spoke with Bigfoot Biomedical CMO Red Maxwell in March 2020.

Management 98

Management Patients Doctors Healthcare 98

pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription 52

Prescription Marketing Doctors Government 52

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

Government 52

Government Healthcare Healthcare Medicine 52