World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The old belief is that patients who are interested in new treatments ask their doctor about them.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Gun violence isn’t just a criminal justice issue; it’s a public health issue. It is nothing less than an immediate need. Dr. Rodriguez has been studying gun violence for more than 25 years.

Doctors 46

Doctors Healthcare Healthcare Physicians 46

World of DTC Marketing

JUNE 6, 2021

Meanwhile, a 2020 study found Medicaid beneficiaries were 27% more likely to have obesity than those who had commercial insurance. . My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

Side effects 318

Side effects Insurance Medical Patients 318

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. to reach $9.53

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

AUGUST 14, 2022

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. I’m not so sure. EHR’s have been a failure. Besides, the user experience of EHR’s is horrible, with many people only logging on when necessary. Money is also pouring in.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

MARCH 6, 2022

Global consumers will spend $49 billion by 2020 on digital health solutions. Pharma has a unique opportunity to link digital health to their products to test them and prove to doctors that they provide better patient outcomes. Maybe, however, they should check with patients first.

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200

Patients FDA Doctors Physicians 200

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .

Marketing 52

Marketing Pharma Competition Doctors 52

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. The Ontario doctors directory is an excellent place for many B2B marketers to get information for their marketing campaigns. The post Comparing B2B and B2C when Selling to Doctors first appeared on Canadian Medical Directory Online Database.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

World of DTC Marketing

APRIL 7, 2021

million compensation package in 2020, a slight increase from his $19.6 Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home. Patients are becoming healthcare consumers, but their doctor is still the gatekeeper of health recommendations.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Scott’s Directories

JUNE 22, 2022

Taking into account a doctor’s busy schedule makes it even harder to predict just the right time to call. After the pitch has been created and you have collected enough information about the doctor(s) by using a Saskatchewan doctors directory , it is time to deliver the pitch. The post What Time Should You Pitch to Doctors?

Doctors 52

Doctors Sales Medical Prospecting 52

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. In 2020, the average annual premiums hit nearly $7,500 for single coverage and $21,500 for family coverage.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

MARCH 27, 2022

million in 2020). Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Mental illnesses are common in the United States. Nearly one in five U.S. adults live with a mental illness (52.9 Suicidal ideation continues to increase among adults in the U.S.

Healthcare 259

Healthcare Healthcare Insurance Patients 259

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. Google is also giving health records another whirl. Google’s earlier efforts in this area were derailed partly by hospitals’ sluggishness in digitizing their patient records.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. As part of the report, Doximity, the leading digital platform for U.S. This self-serving report is flawed.

Physicians 154

Physicians Patients Doctors Training 154

Medical Device Success

OCTOBER 18, 2020

Then in early 2020 Covid spread across the world. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. Then in early 2020 Covid spread across the world. For the Riester team, due to the nature of its product line, Covid became an opportunity.

Leads 100

Leads Doctors Medical Competition 100

Medical Device Success

NOVEMBER 8, 2020

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Media 100

Media Leads Sales Doctors 100

Contrarian Sales Techniques

NOVEMBER 19, 2024

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. Imagine if everyone with a mild fever went to see a doctor – the system would collapse. If symptoms persist for more than a few days, or if they worsen, it’s time to see a doctor.

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

Medical Device Success

APRIL 7, 2021

Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020. We also talk about what it is like to manage a small emerging growth technology company that is helping doctors help people see better. Covid may have caused some sleepless nights for Arnoud in 2020. Great news! Great news!

Management 100

Management Medical Doctors Training 100

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. Staffing shortages are adding to the already large workload and putting the squeeze on resources.

Retail 98

Retail Healthcare Healthcare Consulting 98

pharmaphorum

AUGUST 9, 2022

Cancer is the second leading cause of death worldwide, accounting for nearly 10 million deaths in 2020, according to the World Health Organization. In 2020, the US National Cancer institute had a budget of $6.4 In 2020, the US National Cancer institute had a budget of $6.4 The scale of the challenge.

Doctors 94

Doctors Patients Medicine Pharma 94

Clarivate

DECEMBER 16, 2021

One of the most-cited researchers in her field in 2020-2021, Alex has more than 10 references on risk factors, research on treatments and more on various cancers, diabetes and other diseases and conditions. Before I joined Clarivate in 2020, I was a post-doctoral researcher at Brown University focusing on skin cancer research.

Specialization 98

Specialization Doctors Medicine 98

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. The 80/20 ratio varies by drug and the data sample of the top eight deciles ranges from 15-35% of prescribing doctors.

Prescription 52

Prescription Doctors Specialization Physicians 52

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. Getting HCPs more on board with pharma is crucial for optimal patient health outcomes.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason.

Patients 97

Patients Pharma Physicians Education 97

Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. As of September 2020, Google committed to a mobile-first index of all websites , including Healthcare websites. How does your practice reach potential referring doctors? Make it easy for doctors to refer their patients to your practice.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. World Health Organization; 2020 [cited 2023Mar]. These restrictions provide the first obstacles to scientific research and commercial development.

Medicine 131

Medicine Food and Drug Administration Doctors Medical 131

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Marketing Patients 98

Healthcare Success

MAY 9, 2022

consumers at the beginning of 2020, when the COVID-19 pandemic hit. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. Just like hospitals, medical clinics and private practice doctors can also benefit from using QR codes. . households.

Leads 113

Leads Patients Healthcare Provider Healthcare 113