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Can holograms help in the frontline fight against pharmaceutical counterfeiting?

European Pharmaceutical Review

Indeed, a 2020 operation coordinated by Europol across 27 countries led to the seizure of more than 25 million units of counterfeit anticancer drugs and erectile dysfunction medicines among other fake drugs worth nearly €73 million.

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5 Trends in the Pharmaceutical Industry in 2021

Salesforce

In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct patient relationships.

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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

Nearly two years later, we can say that the industry’s digital transformation around customer engagement has reached its peak: few companies are left with one single face-to-face engagement strategy and this is unlikely to change. In Q1 2020, life sciences companies held 7,728 remote meetings across APAC.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

As of September 2020, Google committed to a mobile-first index of all websites , including Healthcare websites. It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. Google cares about the user experience.

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Navigating the Future of Medical Device Sales: Insights, Evolution, and Talent Acquisition Strategies

Rep-Lite

Implementing CRM Systems Customer Relationship Management (CRM) systems act as the backbone of sales operations. By centralizing customer information, streamlining communication, and automating routine tasks, CRM systems optimize sales processes and ensure customer satisfaction. Looking to the future, C2Dx Inc.

Sales 52
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Selling the Importance of Sales Training to the Exec Team

Quantified

In 2020 , high-performing salespeople were more likely to have undergone sales training than their underperforming counterparts. Customer relationship management (CRM) systems are robust, cloud-based tools that offer an end-to-end view of customer relationships.