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9 Steps to Build Digital Healthcare Solutions that Meet Patient’s Growing Expectations

PM360

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 billion by 2025, growing at a compound annual growth rate of 6.7%. fitness trackers).

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Is Medical Sales Still A Lucrative Job?

Contrarian Sales Techniques

According to data from the Bureau of Labor Statistics, the median annual salary for medical and pharmaceutical sales representatives in 2020 was $71,840. Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative.

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Exforge antitrust settlement caps Novartis’ year of legal disputes

Pharmaceutical Technology

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”. These actions allegedly led to the extension of Novartis’ patents.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Integrating Digital Marketing in Pharmaceutical Industry: Unlocking New Opportunities for Patient Outreach and Engagement

Pharma Marketing Network

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. 2020, June 10). References: 1. Digital Marketing in the Pharmaceutical Industry: The State of Play. ePharma Summit. 2017, May 3).

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Top-10 ways for Pharma to leverage AI according to…AI

Impetus Digital

Real-World Evidence (RWE) Real-word data from electronic health records, insurance claims, wearables, social media, and other sources can provide important insights into real-life drug performance, patient adherence, and market trends to inform better decision-making.

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What health plans should know about healthcare price transparency

Clarify Health

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.