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Influencer marketing in pharma

World of DTC Marketing

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Can pharma leverage influencer marketing? bilĀ­lion in 2021.

Marketing 192
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Are new weight loss drugs an answer or problem?

World of DTC Marketing

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. It has to persuade patients to sign up for some heinous side effects. Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization.

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Is DTC effective?

World of DTC Marketing

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. What are the side effects? That belief is out the window.

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The fairytale of DTC TV ads

World of DTC Marketing

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. The pandemic is changing consumer behavior, and there is zero chance they will return to their carefree spending ways.

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Telehealth use drops as hype expires

World of DTC Marketing

Billion in 2019 and is projected to reach USD 71.44 ” An Oncology practice uses telehealth to talk with patients who have just undergone chemo to check on their status and help them deal with the side effects. ” There is a lot at stake here. Billion by 2027, growing at a CAGR of 16.4% from 2020 to 2027.

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Biogen is in deep trouble and may not survive

World of DTC Marketing

Contrary to FDA guidance on communication between companies and the agency during drug development, in May 2019 a company official reportedly arranged for an ā€œoff-the-booksā€ meeting to explore potential avenues for approval with FDAā€™s Director of the Office of Neuroscience.

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Biogenā€™s Alzheimerā€™s drug: Whatā€™s the price tag on hope?

World of DTC Marketing

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

FDA 187