World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. A complete waste of money, time and effort.

Media 283

Media Prescription Marketing Pharma 283

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Payers also face hurdles, so patients must obtain permission before filling a prescription. Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 The average cost of employer-provided health insurance in 2019, including employee contributions and out-of-pocket costs, would reach nearly $15,000. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S. billion, a U.S. group that reviews the value of medicines said on Tuesday.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

APRIL 12, 2022

High healthcare prices can limit patients’ ability to take what physicians prescribe, which leads to worse health outcomes, larger medical bills, and often financial hardship for patients, including bankruptcy. It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. In July 2019, the MHRA held up Colonis for sending a letter to physicians advertising the off-label use of the drug in children and those with renal impairment.

Prescription 59

Prescription Medicine Sales Safety 59

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

Pharma 241

Pharma Sales Insurance Government 241

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MAY 30, 2021

health care spending grows consistently, reaching $11,582 per person in 2019. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs. There’s gold in healthcare, and VCs and tech know it. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2019 alone, almost 20 percent of the United States population, nearly 50 million people, were diagnosed with a mental illness.

Patients 252

Patients Prescription Medical Marketing 252

pharmaphorum

NOVEMBER 16, 2022

Novartis completed the spin-out of Alcon in 2019, separating products like contact lenses and over-the-counter eyedrops from its prescription eye medicines, headed by age-related macular degeneration (AMD) blockbuster Lucentis (ranibizumab), which is partnered with Roche.

Sales 124

Sales Prescription Medicine Media 124

Pharmacy Times

AUGUST 17, 2022

Analysis looks at those with arthritis, chronic pain, headaches, lower back pain, and neuropathic pain between 2012 and 2019.

Prescription 49

Prescription Patients 49

pharmaphorum

AUGUST 11, 2022

Zantac was originated by GSK and launched by the company in the early 1908s, which sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion over the years.

Sales 105

Sales Prescription FDA Marketing 105

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

Biopharma 110

Biopharma Sales Prescription FDA 110

pharmaphorum

JANUARY 24, 2023

.” Amazon has made halting progress in some health areas – notably telehealth where its Amazon Care programme launched in 2019 but was abandoned last year only to re-emerge as Amazon Clinic – but continues to press in areas that it says play to its main strength, namely connecting buyers and sellers of goods and services.

Prescription 59

Prescription Insurance Retail Medical 59

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 88

Patients Physicians Pharma Insurance 88

pharmaphorum

DECEMBER 7, 2022

Zantac was originated by GSK and launched by the company in the early 1980s, which sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion over the years.

Sales 75

Sales Prescription FDA Pharma 75

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

DECEMBER 15, 2022

of total sales – under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) introduced in 2019. “The NHS runs on generic and biosimilar medicines, with four out of five prescriptions being filled by off-patent products,” said the BGMA’s CEO Mark Samuels. VPAS tax on top.

Pharma 72

Pharma Government Manufacturing Medicine 72

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 40

Medical Patients Prescription FDA 40

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 40

Medical Patients Prescription FDA 40

Pharmaceutical Technology

SEPTEMBER 23, 2022

Current treatment options for DES are dominated by a mix of prescription and over-the-counter (OTC) products. Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019.

Prescription 59

Prescription Physicians FDA Marketing 59

Medgadget

MAY 2, 2023

Throughout 2016 and until mid-2019 we conducted a deep technology due diligence, as well as market research, and met and spoke with dozens of mental healthcare providers. My co-founders and I met with Prof. Hendler in 2016 and we were fascinated with both her, the technology, and the paradigm shift we can drive with her in psychiatry.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

European Pharmaceutical Review

APRIL 21, 2023

Proposal for a Directive of the European Parliament and of the Council on corporate due diligence with regard to sustainability and amending Directive (EU) 2019/1937. Climate-conscious prescription of inhaled medicinal products. Internet] Health care without harm climate-smart health care series green paper number one. cited 23Apr].

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

pharmaphorum

NOVEMBER 14, 2022

A study of public tenders for prescription medicines between 2014 and 2019 shows a fall in multi-criteria tenders rewarding “environmental” attributes and an average weighting of only 5% (see Figure 2).

Medicine 105

Medicine Pharmaceutical Healthcare Healthcare 105

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

pharmaphorum

SEPTEMBER 6, 2022

billion in 2019. We believe that companies like Bayer consumer health have a responsibility to provide trustworthy, evidence-based solutions to the consumer’s non-prescription healthcare needs, using our deep understanding of biology and consumer needs to deliver innovative products – and keeping on top of changing needs and paradigms.

Healthcare 92

Healthcare Healthcare Safety Medical 92

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Embarking on the journey from product development to market success in the biopharma industry is no small feat. However, this journey is fraught with challenges as revealed by an in-depth analysis.

Biopharma 59

Biopharma Competition Prescription Marketing 59

Clarify Health

JANUARY 19, 2021

For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019. In some states, the observed rate went as high as 23%.

Insurance 52

Insurance Healthcare Healthcare Patients 52

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 52

Patients Physicians Pharma Insurance 52

PM360

JULY 21, 2022

2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Updated September 17, 2019.

Physicians 52

Physicians Media Pharma sales reps Electronics 52