World of DTC Marketing

MAY 2, 2021

IBC, the Philadelphia region’s largest health insurer , on Tuesday reported 2020 net income of $622 million — almost double its $321 million income in 2019, before COVID-19 struck. It’s going to affect every sector of healthcare, from prescription drugs to hospitals, and is going to squeeze profit margins.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. A KFF survey from March 2019 found that about one-fourth of U.S. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

MARCH 8, 2022

According to KFF “half of all Part D covered drugs (50% of 3,343 drugs) and nearly half of all Part B covered drugs (48% of 568 drugs) had price increases more significant than inflation between July 2019 and July 2020, which was 1.0%. or more – the current annual inflation rate. .

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

NOVEMBER 24, 2021

From 2009 to 2019, the median monthly treatment costs for new drugs at launch reached $11,755 in the U.S… One-quarter of all cancer patients chose not to fill a prescription due to cost, according to a 2013 study in The Oncologist. SUMMARY: The U.S. needs to take substantial steps to address the high costs of cancer drugs.

Food and Drug Administration 266

Food and Drug Administration Insurance Prescription FDA 266

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. A complete waste of money, time and effort.

Media 283

Media Prescription Marketing Pharma 283

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. While pharma continues to advertise help for prescription drug prices, 25% of people say they can’t afford their medications. Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Payers also face hurdles, so patients must obtain permission before filling a prescription. Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 The average cost of employer-provided health insurance in 2019, including employee contributions and out-of-pocket costs, would reach nearly $15,000. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S. billion, a U.S. group that reviews the value of medicines said on Tuesday.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JUNE 1, 2022

The average physician must now seek approval for dozens of prescriptions and medical services each week, an administrative burden that contributes to burnout and costs physician practices an estimated $26.7 Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. billion in time each year.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. In July 2019, the MHRA held up Colonis for sending a letter to physicians advertising the off-label use of the drug in children and those with renal impairment.

Prescription 59

Prescription Medicine Sales Safety 59

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

Pharma 241

Pharma Insurance Sales Government 241

World of DTC Marketing

SEPTEMBER 9, 2021

Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. trillion for hospital care alone in 2019. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. healthcare spending will reach $6.2 trillion and account for almost 20% of the GDP.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

MedCity News

JUNE 16, 2023

Similarly, a 2019 study found rural residents had a five-year relative cancer survival that was 5.2% Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S. lower than metropolitan or urban residents and a 10% increase in risk of death after adjustment for multiple factors.

Pharma 311

Pharma Food and Drug Administration Recruitment Patients 311

World of DTC Marketing

MARCH 17, 2021

For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 Pharma could take steps to earn the public’s trust by forming a non-profit company responsible for supplying prescription drugs to those who can’t afford it, but pharma only knows the cost of doing this, not the value.

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MAY 30, 2021

health care spending grows consistently, reaching $11,582 per person in 2019. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs. There’s gold in healthcare, and VCs and tech know it. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Pharmaceutical Technology

APRIL 21, 2023

The US Food and Drug Administration (FDA) has pushed quizartinib’s Prescription Drug User Fee Act (PDUFA) date in newly diagnosed FLT3-ITD positive acute myeloid leukemia (AML) for the review of updates of Risk Evaluation and Mitigation Strategies (REMS) included in the application.

Food and Drug Administration 98

Food and Drug Administration FDA Safety Prescription 98

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2019 alone, almost 20 percent of the United States population, nearly 50 million people, were diagnosed with a mental illness.

Patients 252

Patients Prescription Medical Marketing 252

World of DTC Marketing

JANUARY 31, 2021

The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019. Pharma is NOT blameless, but like I have said in the past, even if all prescription drugs were free, healthcare costs would still be unsustainable in this country. In pharma R&D returns have declined to 1.8 percent from 2018.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

pharmaphorum

NOVEMBER 16, 2022

Novartis completed the spin-out of Alcon in 2019, separating products like contact lenses and over-the-counter eyedrops from its prescription eye medicines, headed by age-related macular degeneration (AMD) blockbuster Lucentis (ranibizumab), which is partnered with Roche.

Sales 125

Sales Prescription Medicine Media 125

Pharmacy Times

AUGUST 17, 2022

Analysis looks at those with arthritis, chronic pain, headaches, lower back pain, and neuropathic pain between 2012 and 2019.

Prescription 49

Prescription Patients 49

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. Gilead Sciences, Daniel O’Day — $29.1 Centene Corp.,

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

pharmaphorum

AUGUST 11, 2022

Zantac was originated by GSK and launched by the company in the early 1908s, which sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion over the years.

Sales 106

Sales Prescription FDA Marketing 106

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

Biopharma 111

Biopharma Sales Prescription FDA 111

Pharmaceutical Technology

JANUARY 30, 2023

For 2019–23, this was capped at 2% per year. During 2019–21, when sales being close to predicted levels resulted in single-digit payback rates, the scheme was relatively popular with the pharma sector.

Government 97

Government Pharma Sales Medicine 97

pharmaphorum

JANUARY 24, 2023

.” Amazon has made halting progress in some health areas – notably telehealth where its Amazon Care programme launched in 2019 but was abandoned last year only to re-emerge as Amazon Clinic – but continues to press in areas that it says play to its main strength, namely connecting buyers and sellers of goods and services.

Prescription 59

Prescription Insurance Retail Medical 59

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 88

Patients Physicians Pharma Insurance 88

pharmaphorum

DECEMBER 7, 2022

Zantac was originated by GSK and launched by the company in the early 1980s, which sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion over the years.

Sales 76

Sales Prescription FDA Pharma 76

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

Pharmaceutical Technology

MARCH 30, 2023

The overdose death rate in the US increased more than 250% from 1999 to 2019, as per a Canada-US joint white paper on substance use and harms. Between 1999 and 2021, overdose deaths from synthetic opioids excluding methadone increased 97-fold, and prescription opioid overdose deaths increased 4.9-fold,

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Manufacturing 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98