World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. Will pharma ever get up off their asses and hire some good digital marketing people who can provide REAL results? The post Pharma’s paid media fails.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!

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Healthcare Healthcare Insurance Media 310

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

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World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

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Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

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Prescription Medicine Sales Safety 59

pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. It has already decided to pursue a spin-off of generic drugmaker Sandoz.

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PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

European Pharmaceutical Review

APRIL 21, 2023

Proposal for a Directive of the European Parliament and of the Council on corporate due diligence with regard to sustainability and amending Directive (EU) 2019/1937. Climate-conscious prescription of inhaled medicinal products. The post Pharma within planetary boundaries appeared first on European Pharmaceutical Review.

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Pharma Food and Drug Administration Medicine Pharmaceutical 98

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. of total sales – under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) introduced in 2019. VPAS tax on top. .”

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pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

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Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

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Patients Physicians Pharma Insurance 88

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

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Pharma Healthcare Healthcare Physicians 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

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Manufacturing Pharma Food and Drug Administration Safety 98

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

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Sales Prescription FDA Pharma 76

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

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Patients Physicians Pharma Insurance 52

pharmaphorum

NOVEMBER 14, 2022

A study of public tenders for prescription medicines between 2014 and 2019 shows a fall in multi-criteria tenders rewarding “environmental” attributes and an average weighting of only 5% (see Figure 2). This way, we can ensure that every person, as well as every fraction of a degree, will matter in the decades to come.

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pharmaphorum

SEPTEMBER 6, 2022

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. billion in 2019. Recent years have seen an explosion in the “self-care” industry, a sector that was worth an estimated $4.9 There’s nothing wrong with bubble baths – taking time for yourself is important.

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Healthcare Healthcare Safety Medical 91

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Updated September 17, 2019.

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PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Pharma is slowly evolving in its approaches to evidence generation, but it needs to accelerate to meet the new demands for launch success.” However, this journey is fraught with challenges as revealed by an in-depth analysis.

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pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

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Pharmaceutical Representative Training

JANUARY 29, 2025

While biologics only account for 2% of overall prescriptions, they contribute to 37% of net drug spending [1]. Newer or less prominent manufacturers will struggle the most with these challenges, but there are teams with the experience and tools to overcome these obstacles and get more biosimilars into the pharma market.

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Marketing Healthcare Healthcare Physicians 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

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Prescription Physicians Manufacturing Healthcare 52

Clarivate

MARCH 17, 2022

Related FDA publications for industry include the November 2020 final guidance, Enhancing the Diversity of Clinical Trial Populations — Eligibility Criteria, Enrollment Practices, and Trial Designs , as well as two May 2019 draft guidances: Postapproval Pregnancy Safety Studies and Clinical Lactation Studies: Considerations for Study Design.

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European Pharmaceutical Review

JANUARY 13, 2025

Sustainable pharma packaging: breaking down the barriers to adoption Over two years it resulted in approximately 52,000 inhalers being returned, equating to approximately 305 tonnes of CO 2. References Carbon Impact of Biotech & Pharma Report: Collective Action Accelerating Progress to the UN Race to Zero. 2024; 85: 1-9.

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Medicine Pharmaceutical Government Manufacturing 52

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. The health sector led the federal and state lobbying spending in 2021, continuing a trend from 2019 and 2020.

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Pharma Distribution Prescription Doctors 238

MedCity News

JUNE 16, 2023

Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. Similarly, a 2019 study found rural residents had a five-year relative cancer survival that was 5.2% Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S.

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Pharma Food and Drug Administration Recruitment Patients 311

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

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World of DTC Marketing

MARCH 30, 2022

Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. In 2019, when the Senate Finance Committee considered a drug pricing bill crafted by Sen. trillion in spending in 2019 to $4.1 Big pharma is just another big business. Chuck Grassley (R-Iowa) and Sen. Ron Wyden (D-Ore.),

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Pharma Prescription Insurance Doctors 189

World of DTC Marketing

DECEMBER 16, 2021

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Big Pharma remains the cash king. trillion on health care in 2020, almost 10% higher than what was paid in 2019. The post Pharma industry making record profits. The bottom line: The U.S.

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World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. And those trends have only accelerated into 2022.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

MAY 2, 2021

IBC, the Philadelphia region’s largest health insurer , on Tuesday reported 2020 net income of $622 million — almost double its $321 million income in 2019, before COVID-19 struck. It’s going to affect every sector of healthcare, from prescription drugs to hospitals, and is going to squeeze profit margins.

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Healthcare Healthcare Insurance Government 277

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. For 2019–23, this was capped at 2% per year. The post Pharma sector reels as UK Government doubles VPAS payback rate on NHS drugs appeared first on Pharmaceutical Technology.

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World of DTC Marketing

MAY 11, 2021

Beyond out-of-pocket spending, millennials with a chronic health condition also could see their annual income reduced by as much as $4,500 per person due to medical expenses and even reduced work hours or job loss because of poor health, according to a 2019 report from Moody’s Analytics that analyzed data from Blue Cross Blue Shield Health.

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pharmaphorum

JANUARY 24, 2023

The challenge is that the overall volume of interactive engagement, whether virtual or face to face, remains down in Europe, Japan, and China on 2019 levels by between 14% and 37%. Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction.

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Medicine Healthcare Healthcare Manufacturing 98

PM360

DECEMBER 14, 2022

As APPs gain more responsibilities in practices, pharma will need to broaden their efforts to reach this audience. Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. Ken Winell.

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World of DTC Marketing

MARCH 17, 2021

The rapid rollout of Covid-19 vaccines has made household names of Pfizer and AstraZeneca, and the whole industry is winning praise for co-operation” However, the bump in reputation will be short-lived because companies need to earn the public’s trust every day, and pharma is already damaging their perception with people.

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