World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. Nowhere is this clearer than in pharma DTC TV ads. ” Ninety-two percent of U.S.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? What are the side effects?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. Will pharma ever get up off their asses and hire some good digital marketing people who can provide REAL results? The post Pharma’s paid media fails.

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Media Prescription Marketing Pharma 283

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

MAY 2, 2021

IBC, the Philadelphia region’s largest health insurer , on Tuesday reported 2020 net income of $622 million — almost double its $321 million income in 2019, before COVID-19 struck. It’s going to affect every sector of healthcare, from prescription drugs to hospitals, and is going to squeeze profit margins.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

MARCH 17, 2021

The rapid rollout of Covid-19 vaccines has made household names of Pfizer and AstraZeneca, and the whole industry is winning praise for co-operation” However, the bump in reputation will be short-lived because companies need to earn the public’s trust every day, and pharma is already damaging their perception with people.

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Pharma Competition Prescription Sales 186

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare. Bob Bradway of Amgen bagged a $20.1

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

SEPTEMBER 9, 2021

If pharma is a business, they will find a way to develop, buy, or acquire new drugs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. trillion for hospital care alone in 2019. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs.

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Healthcare Healthcare Government Insurance 222

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. For 2019–23, this was capped at 2% per year. The post Pharma sector reels as UK Government doubles VPAS payback rate on NHS drugs appeared first on Pharmaceutical Technology.

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Government Pharma Sales Medicine 97

MedCity News

JUNE 16, 2023

Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. Similarly, a 2019 study found rural residents had a five-year relative cancer survival that was 5.2% Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S.

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Pharma Food and Drug Administration Recruitment Patients 123

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

Prescription 59

Prescription Medicine Sales Safety 59

pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. It has already decided to pursue a spin-off of generic drugmaker Sandoz.

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Sales Prescription Medicine Media 124

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

European Pharmaceutical Review

APRIL 21, 2023

Proposal for a Directive of the European Parliament and of the Council on corporate due diligence with regard to sustainability and amending Directive (EU) 2019/1937. Climate-conscious prescription of inhaled medicinal products. The post Pharma within planetary boundaries appeared first on European Pharmaceutical Review.

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Pharma Food and Drug Administration Medicine Pharmaceutical 98

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. of total sales – under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) introduced in 2019. VPAS tax on top. .”

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Pharma Government Manufacturing Medicine 72

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

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Biopharma Sales Prescription FDA 110

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

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Patients Physicians Pharma Insurance 88

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

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Pharma Healthcare Healthcare Physicians 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

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Manufacturing Pharma Food and Drug Administration Safety 98

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). patients and big data sources. conditions. Expand consumer education.

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Patients Pharma Healthcare Healthcare 59

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

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Sales Prescription FDA Pharma 75

pharmaphorum

JANUARY 24, 2023

The challenge is that the overall volume of interactive engagement, whether virtual or face to face, remains down in Europe, Japan, and China on 2019 levels by between 14% and 37%. Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction.

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Medicine Healthcare Healthcare Pharma 98

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Pharma Insurance 52

pharmaphorum

SEPTEMBER 6, 2022

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. billion in 2019. Recent years have seen an explosion in the “self-care” industry, a sector that was worth an estimated $4.9 There’s nothing wrong with bubble baths – taking time for yourself is important.

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Healthcare Healthcare Safety Medical 92

pharmaphorum

NOVEMBER 14, 2022

A study of public tenders for prescription medicines between 2014 and 2019 shows a fall in multi-criteria tenders rewarding “environmental” attributes and an average weighting of only 5% (see Figure 2). This way, we can ensure that every person, as well as every fraction of a degree, will matter in the decades to come.

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Medicine Pharmaceutical Healthcare Healthcare 105

pharmaphorum

SEPTEMBER 26, 2022

Brown isn’t a newbie to the pharma sector, however, having previously held roles at UK drugmaker AstraZeneca and medical device player Smith & Nephew, as well as serving as a non-executive director and audit chair at Roche, before stepping down from that role today. Julie Brown. billion and $1.9 billion, respectively.

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Management Pharma Biopharma Prescription 52

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Pharma is slowly evolving in its approaches to evidence generation, but it needs to accelerate to meet the new demands for launch success.” However, this journey is fraught with challenges as revealed by an in-depth analysis.

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Biopharma Competition Prescription Marketing 59

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Updated September 17, 2019.

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pharmaphorum

JANUARY 29, 2023

In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022. For instance, these technologies act as key enablers in telehealth, e-prescriptions, the use of robots for simple operations, and smart hospitals.

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Healthcare Healthcare Manufacturing Marketing 98

pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

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Sales Prescription Manufacturing FDA 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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Doctors Medicine Marketing Sales 59

Pharmaceutical Technology

NOVEMBER 4, 2022

According to GlobalData’s Social Media Analytics, supply chains were mentioned on Reddit and Twitter 1,908 times in 2019. For example, digital twins of pharmaceutical supply chains can predict bottlenecks and give suggestions for how to respond using prescriptive AI. As such, few people were focused on them. The tech solution.

Biopharma 52

Biopharma Manufacturing Media Pharmaceutical 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

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Prescription Physicians Manufacturing Healthcare 52