World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). What we need to look at is the crop of new physicians who are entering practice.

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Veeva Pulse analysis. Across Health and Veeva: Intelligent HCP Engagement.

Pharma 52

Pharma Medical Consulting Pharma reps 52