World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. or more – the current annual inflation rate. . That has to change.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. ” But there are two potential problems.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. Marketers have an important role with patients. A complete waste of money, time and effort.

Media 283

Media Prescription Marketing Pharma 283

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. I understand the hard-working people who really believe in what they’re doing for patients, but senior executives continue to bow to Wall Street. Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 billion, a U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MAY 30, 2021

Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2019 alone, almost 20 percent of the United States population, nearly 50 million people, were diagnosed with a mental illness.

Patients 252

Patients Prescription Medical Marketing 252

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MARCH 17, 2021

For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 Billions in excess drug costs are shouldered by employers, taxpayers and patients as a result. There are too many people within the industry who understand that patients are people, not just customers and prospects.

Pharma 186

Pharma Competition Prescription Sales 186

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

World of DTC Marketing

JANUARY 31, 2021

I always have pointed instances in which pharma puts Wall Street first and patients second. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

Pharmaceutical Technology

APRIL 21, 2023

The US Food and Drug Administration (FDA) has pushed quizartinib’s Prescription Drug User Fee Act (PDUFA) date in newly diagnosed FLT3-ITD positive acute myeloid leukemia (AML) for the review of updates of Risk Evaluation and Mitigation Strategies (REMS) included in the application. The median OS in patients on quizartinib was 31.9

Food and Drug Administration 98

Food and Drug Administration FDA Safety Prescription 98

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. Gilead Sciences, Daniel O’Day — $29.1

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Pharmacy Times

AUGUST 17, 2022

Analysis looks at those with arthritis, chronic pain, headaches, lower back pain, and neuropathic pain between 2012 and 2019.

Prescription 49

Prescription Patients 49

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

Biopharma 110

Biopharma Sales Prescription FDA 110

MedCity News

JUNE 12, 2023

The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities. Combined, DTx and DCTs improve patient recruitment, retention, and access, allowing researchers to pull from underserved communities, including rural populations.

Food and Drug Administration 104

Food and Drug Administration Prescription Government FDA 104

Clarify Health

MAY 11, 2022

Pfizer partnered with Clarify Health for a real-world study assessing medication adherence to tafamidis among patients with heart disease caused by transthyretin amyloid cardiomyopathy (ATTR-CM). The study found that real-world adherence to tafamidis in patients with ATTR-CM was high. Get valuable Insights delivered to your inbox.

Medical 52

Medical Patients Prescription FDA 52

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? Why are patient portals beneficial?

Patients 59

Patients Doctors Healthcare Healthcare 59

PM360

SEPTEMBER 15, 2022

And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Patients appear to have fundamentally changed how they use healthcare services, from embracing telehealth and digital tools to foregoing care. Stress Cracks.

Patients 59

Patients Pharma Healthcare Healthcare 59

pharmaphorum

AUGUST 11, 2022

Zantac was originated by GSK and launched by the company in the early 1908s, which sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion over the years.

Sales 105

Sales Prescription FDA Marketing 105

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Pharma Insurance 52

pharmaphorum

JANUARY 24, 2023

Efforts by Amazon to disrupt the healthcare sector just stepped up a gear, with the launch of a subscription service for Prime members that will ship generic medicines to patients’ homes in return for a $5 monthly fee. The drugs can be delivered on either a monthly or quarterly basis, depending on the needs of patients.

Prescription 59

Prescription Insurance Retail Medical 59

MedCity News

JUNE 16, 2023

Investors in 2022 appeared confident that the continued transformation of drug research and development protocols and the overall life sciences industry will not only include digital health solutions, but will even depend on them for data collection, analysis, patient engagement, and even their therapeutic properties.

Pharma 123

Pharma Food and Drug Administration Recruitment Patients 123

Clarify Health

MAY 11, 2022

Clarify Health published a real-world study assessing medication adherence among patients with heart disease caused by transthyretin amyloid cardiomyopathy (ATTR-CM). The study found that real-world adherence to the treatment in patients with ATTR-CM was high. Read the full study published in Patient Preference and Adherence.

Medical 40

Medical Patients Prescription FDA 40

Clarify Health

MAY 11, 2022

Clarify Health published a real-world study assessing medication adherence among patients with heart disease caused by transthyretin amyloid cardiomyopathy (ATTR-CM). The study found that real-world adherence to the treatment in patients with ATTR-CM was high. Read the full study published in Patient Preference and Adherence.

Medical 40

Medical Patients Prescription FDA 40

PM360

JUNE 24, 2024

1 Yet, due to its very nature most of these patients face a long and complex journey towards a diagnosis and treatment. Challenges may include being mis-diagnosed, frequently resulting in patients having to travel long distances to the specialists they need and many having to uproot themselves and family members to be closer to medical care.

Education 52

Education Patients Insurance Prescription 52

Medgadget

MAY 2, 2023

The system uses the patient’s EEG data to calculate a value for the amygdala-derived-EFP biomarker, and meanwhile the patient tries various mental strategies that may help to reduce the value. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

Sales 75

Sales Prescription FDA Pharma 75

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

pharmaphorum

JANUARY 29, 2023

Thirdly, digitalisation is aiding efficiency and patient centricity, with healthcare set to become a hybrid of physical and digital in years to come. The Covid-19 pandemic made healthcare professionals focus on digital medicine, as they sought to treat patients remotely. But this was just the tip of the iceberg.

Healthcare 98

Healthcare Healthcare Manufacturing Marketing 98

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Key stumbling blocks include payer activation and reimbursement hurdles, regulatory complexities, tepid market adoption by healthcare professionals (HCPs), field force inefficiencies, and obstacles in engaging and adopting patients.

Biopharma 59

Biopharma Competition Prescription Marketing 59