World of DTC Marketing

OCTOBER 12, 2020

Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019. And 65% said they would provide virtual emotional well-being services next year, up from 45% in 2019. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. ” An app can help patients manage their chronic conditions but there are a lot of variables. For example, an app to help patients track MS symptoms may help patients but will it increase compliance?

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

DECEMBER 9, 2021

Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. in 2019 but what they’re not saying is that more than half of that digital spending is lost to fraud. Digital advertising will account for 64.4%

Media 204

Media Physicians Marketing Pharma 204

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” Can pharma leverage influencer marketing? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

OCTOBER 6, 2020

But as hospitals brace for an onslaught of critically ill patients and laboratories worldwide are disrupted, researchers have had to shelve clinical trials of therapies for other illnesses. In addition, some cancer researchers found the number of patients enrolling in new clinical trials dropped by more than half during the pandemic peak.

Patients 180

Patients Physicians Networking Pharmaceutical 180

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. ” But there are two potential problems.

Side effects 209

Side effects Doctors Insurance Prescription 209

pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

Patients 111

Patients Pharmaceutical Medical Physicians 111

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.” Billion in 2019 and is projected to reach USD 71.44 ” There is a lot at stake here.

Side effects 193

Side effects Insurance Doctors Pharma 193

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Patients are also seeing significant value in telemedicine.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

World of DTC Marketing

JANUARY 19, 2021

There is no doubt that telehealth will sustain certain levels of use after the pandemic, and it could be a valuable channel to reach patients. Could physicians be recruited to talk to patients about new advances in cancer treatments and why screening is important if the session was sponsored any a pharma company?

Marketing 180

Marketing Pharma Recruitment Physicians 180

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. These people hand cards, telling physicians not to weigh them to nurses. An analysis predicts that by 2030, 48.9% of adults in the United States will be obese, and 24.2% will be severely obese. billion and $6.38

Food 48

Food Retail Healthcare Healthcare 48

Legacy MEDSearch

NOVEMBER 9, 2022

announced that over 1,200 patients have been treated with the Early Bird® Bleed Monitoring System, the first and only FDA-approved bleed detection system. The Early Bird was launched in 2019 following a De Novo classification by the U.S. We have not only improved our TAVR outcomes but enhanced the patient experience as well.”.

Patients 98

Patients Food and Drug Administration Physicians Recruitment 98

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. What happens when AI/digital health harms patients? 3hree: Oops !

Insurance 139

Insurance Doctors Healthcare Healthcare 139

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Healthcare Success

JANUARY 25, 2023

And you don’t have to search long to find stories like this: A hospital in Missouri gave their staff panic buttons after hospital staff assaults rose from 40 in 2019 to 123 in 2020—more than a 200% increase. However, if you prioritize the health and well-being of your staff and the patients they treat—accolades are likely to follow.

Patients 109

Patients Healthcare Healthcare Management 109

pharmaphorum

JUNE 23, 2022

Eisai has a longstanding association with the Bunkyo City ward, with a number of initiatives aimed at promoting health including support of a ‘dementia café’ project, which provides information and support for patients in the community. NouKNOW meanwhile isn’t Eisai’s only digital project for dementia.

Government 137

Government Physicians Patients Management 137

Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. 2 In 2019, there were 7 potential family caregivers per older adult. Findings note that caregivers are a vital source of information.

Pharma 98

Pharma Education Training Transportation 98

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

Pharmaceutical 52

Pharmaceutical Patients Physicians Consulting 52

Nixon Gwilt Law

OCTOBER 17, 2024

In late September 2024, the Office of Inspector General (OIG) issued a report recommending additional oversight of Remote Patient Monitoring (RPM) in Medicare. The significant increase in claims from 2019 to 2022 is not a cause for concern. As we note above, the RPM code set was introduced in 2019.

Patients 52

Patients Management Education Physicians 52

Nixon Gwilt Law

OCTOBER 17, 2024

In late September 2024, the Office of Inspector General (OIG) issued a report recommending additional oversight of Remote Patient Monitoring (RPM) in Medicare. The significant increase in claims from 2019 to 2022 is not a cause for concern. As we note above, the RPM code set was introduced in 2019.

Patients 52

Patients Management Education Physicians 52

Nixon Gwilt Law

NOVEMBER 7, 2022

At the heart of these concerns was placement of the CPT Code set for RTM in the Medicine section of the CPT Manual which, in addition to physicians, nurse practitioners, and physician assistants, allowed practitioners like physical therapists and clinical psychologists to independently order and bill for RTM services.

Physicians 52

Physicians Management Medical Medicine 52

MedCity News

JULY 27, 2023

Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. It is akin to pioneering the untamed West in the 18th Century.

Specialization 92

Specialization Medical Medicine Leads 92

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Pharma Insurance 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice. the patients).

Physicians 40

Physicians Healthcare Healthcare Medical 40

PM360

JULY 26, 2023

There’s a need to reduce the cost of care, increase patient access, and really slow the curve of what it costs to be treated for cancer here in the United States.” Harvin notes that 2019 and 2020 were big years for biosimilars in oncology when utilization appears to have increased dramatically. Harvin notes. Tried and True Strategy?

Manufacturing 98

Manufacturing Patients Marketing Insurance 98

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? Why are patient portals beneficial?

Patients 59

Patients Doctors Healthcare Healthcare 59

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

Patients 52

Patients Recruitment Competition Marketing 52

pharmaphorum

DECEMBER 14, 2022

When patients experience intense emotion, either positive or negative, they are rendered unconscious. In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. One more hurdle to clear.

Competition 116

Competition FDA Pharmaceutical Marketing 116

Healthcare Success

DECEMBER 6, 2022

Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. Patients Consumers are researching online, and their searches are becoming more sophisticated.

Healthcare 113

Healthcare Healthcare Marketing Competition 113

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. Patients like it. That’s still two orders of magnitude more than it was in 2019, because it works.

Medical 52

Medical Patients Consulting Doctors 52

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

pharmaphorum

AUGUST 25, 2022

“This will allow Koye to develop solutions that help track and treat respiratory health in COPD patients using their voice,” said the pharma company in a statement. A 2019 study has estimated that India’s death rate from COPD was 98 per 100,000 population, three times the American rate of 33 and the UK rate of 31.

Pharma 84

Pharma Prospecting Physicians Patients 84

pharmaphorum

DECEMBER 11, 2022

It can mean everything from patient-facing disease management apps and wearables to background AI dramatically altering drug discovery or radiological imaging. And although not all categories involve patients directly, Hadjiat says, they all need to start from a place of patient centricity and patient need. “As

Patients 137

Patients Medical Healthcare Healthcare 137