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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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New cancer drug clinical trials struggling

World of DTC Marketing

According to cancer network “many cancer patients rely on clinical trials to receive their oncologic care, but the routine conduct of clinical trials has substantially changed due to the COVID-19 pandemic. The drug industry and physicians can’t afford to be silent about screenings and trials.

Patients 180
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Leveraging telemedicine for enhanced healthcare network efficiency

Clarify Health

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. in 2019 to 86.5% Likewise, telemedicine expands the availability of specialists.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

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Saranas Announces Over 1,200 Patients Treated with the Early Bird® Bleed Monitoring System

Legacy MEDSearch

The Early Bird was launched in 2019 following a De Novo classification by the U.S. The adoption of the Early Bird system is a testimony to physicians embracing the benefits of early bleed detection for their patients and practice.”. “We Food and Drug Administration. For more information, please visit www.saranas.com.

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. 2 In 2019, there were 7 potential family caregivers per older adult. February 2019. But one key member is often omitted: the patient’s caregiver. Sunny White. Accessed March 12, 2022. Public Health.

Pharma 98
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Physician performance analytics: keeping tabs or adding value?

Clarify Health

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.