The fairytale of DTC TV ads
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. Running T.V. spots and instead come up with a unique way to reach their audience that works.
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