World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Are prescription drugs priced too high? Obesity costs the nation $1.72 trillion every year.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?”

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MARCH 17, 2021

Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MAY 30, 2021

health care spending grows consistently, reaching $11,582 per person in 2019. Medical bills remain one of the leading contributors of consumer bankruptcy —a novelty for large swathes of the world where no one must pay for medical care, much less risk bankruptcy. There’s gold in healthcare, and VCs and tech know it.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Pharmaceutical Technology

JANUARY 30, 2023

For 2019–23, this was capped at 2% per year. During 2019–21, when sales being close to predicted levels resulted in single-digit payback rates, the scheme was relatively popular with the pharma sector.

Government 97

Government Pharma Sales Medicine 97

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 88

Patients Physicians Pharma Insurance 88

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Brand / Creative. Impressions. Searches Generated from Creative. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

pharmaphorum

JANUARY 27, 2023

Demand has also increased due to changes in prescribing protocols, leading to a higher underlying number of prescriptions for certain antibiotic medicines. About the author Richard Saynor was appointed CEO of Sandoz in 2019, a Novartis generics and biosimilars division.

Medicine 105

Medicine Government Marketing Transportation 105

pharmaphorum

JANUARY 29, 2023

Secondly, pressure on healthcare spending is leading to greater consolidation. For instance, these technologies act as key enablers in telehealth, e-prescriptions, the use of robots for simple operations, and smart hospitals. of global CO2, according to a 2019 analysis by Health Care Without Harm together with Arup.

Healthcare 98

Healthcare Healthcare Manufacturing Marketing 98

Pharmaceutical Technology

SEPTEMBER 23, 2022

Current treatment options for DES are dominated by a mix of prescription and over-the-counter (OTC) products. Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019.

Prescription 59

Prescription Physicians FDA Marketing 59

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 40

Medical Patients Prescription FDA 40

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 40

Medical Patients Prescription FDA 40

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 While there are recent efforts to curb the prices of insulin, GoodRx research 5 shows the average cash price for insulin rose 54% from 2014 to 2019, and only decreased 7.1% In the U.S., from 2020 to 2023.

Doctors 72

Doctors Prescription Specialization Medical 72

European Pharmaceutical Review

APRIL 21, 2023

Let’s remember: the status quo or too little action will lead us into multiple ecological catastrophes that are a much greater threat to our economies, health and societies than any legislative change proposed in our policy brief could ever be. Climate-conscious prescription of inhaled medicinal products. cited 23Apr]. 2022; 6: 949-57.

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

PM360

NOVEMBER 21, 2024

Adam became CEO of Labcorp in 2019 and Chairman of the Board in 2020. Prior to that, he was named Lead Independent Director in 2019 after serving as a director of the company since 2013. He was Executive VP and President of Merck’s Global Human Health Division from 2010 to 2019.

Ethics 59

Ethics Food and Drug Administration Marketing Healthcare 59

pharmaphorum

JANUARY 24, 2023

The challenge is that the overall volume of interactive engagement, whether virtual or face to face, remains down in Europe, Japan, and China on 2019 levels by between 14% and 37%. So far, only eight of the top 100 pharmaceutical companies by global prescription medicines sales have made a net zero commitment in the same date range.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

Manufacturing 98

Manufacturing Pharma Food and Drug Administration Safety 98

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 52

Patients Physicians Pharma Insurance 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Pharmaceutical Technology

NOVEMBER 4, 2022

According to GlobalData’s Social Media Analytics, supply chains were mentioned on Reddit and Twitter 1,908 times in 2019. As visibility diminishes, mismanagement of the supply chain can not only lead to revenue and reputational damage for manufacturers but more importantly, loss of life for patients. The tech solution.

Biopharma 52

Biopharma Manufacturing Media Pharmaceutical 52

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). patients and big data sources. conditions. How to Seize the Moment.

Patients 59

Patients Pharma Healthcare Healthcare 59

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

PM360

DECEMBER 14, 2022

From hair loss to allergies and acne, Amazon Clinic allows patients to message clinicians for a diagnosis, treatment, and medication prescription. billion in 2019. boasts 8,000 active licenses issued to cannabis businesses, leading the pack in countries with the largest markets. While projections are global, the U.S.

Medical 52

Medical Manufacturing Healthcare Healthcare 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Legacy MEDSearch

JULY 6, 2023

This important milestone enables the world’s first prescription music platform, and is a remarkable day for our company, for music, for healthcare, and most importantly for stroke survivors.” The burden on patient functioning is also profound.

FDA 52

FDA Food and Drug Administration Recruitment Medical 52

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

Pharma 40

Pharma Marketing Doctors Recruitment 40

World of DTC Marketing

APRIL 7, 2022

The seventh leading cause of death in the United States, diabetes costs $327 billion in medical costs and lost work and wages. healthcare spending during 2019 was nearly $3.8 from 2019 to 2020, much faster than the 4.3% increase from 2018 to 2019. The average annual growth in health spending from 2010-to 2019 was 4.2%.

Healthcare 215

Healthcare Healthcare Food and Drug Administration Government 215

World of DTC Marketing

APRIL 12, 2022

High healthcare prices can limit patients’ ability to take what physicians prescribe, which leads to worse health outcomes, larger medical bills, and often financial hardship for patients, including bankruptcy. It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209