World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

Marketing 155

Marketing Doctors Physicians Prescription 155

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3%

Physicians 130

Physicians Electronics Medical Medicine 130

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 88

Patients Physicians Pharma Insurance 88

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). cited 23Apr]. Available from: [link].

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. Do you want to convert trends to leads without much hassle?

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

DECEMBER 16, 2024

So yeah, so I'll start first with, you know, what end of the care continuum for cura operates in, and this was really new to me when I joined the company back in 2019. You want to have new prospects pulled in, and so it can be less expensive to publish something that's going to bring in an influx of leads for your organization.

Marketing 52

Marketing Physicians Sales Healthcare 52

Pharmaceutical Technology

JANUARY 10, 2023

The erosion of Januvia is due to patent expiry in that had been expected in 2022 and physicians’ preference for sodium-glucose linked transporter-2 inhibitor (SGLT-2I) therapies such as Farxiga (dapagliflozin) and Jardiance (empagliflozin) due to their ability to improve glycemic control and address cardiorenal comorbidities.

Marketing 52

Marketing Physicians Sales Leads 52

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. If you apply the right AI engines, you will get increasingly better insights.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Infuse Medical

MARCH 1, 2023

Anytime knowledge gets transferred to a sales rep, or a clinician, a physician or a patient, the purpose is to increase patient outcomes or to lower costs…Both of which ultimately leads to getting better healthcare solutions to as many people as possible. Today, there are over 170 Million VR headsets being used!

Training 130

Training Education Leads Sales 130

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Marketing 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

Healthcare Success

DECEMBER 6, 2022

Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. Since 2019, there has been a 40% uptick in consumers who’ve left a healthcare provider because of a poor digital experience. .

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Pharmaceutical Technology

JANUARY 23, 2023

In recent years, with the advent of biologics and novel therapeutic targets such as anti-TNF, anti-interleukin, and anti-integrin, there has been a steady increase in the number of agents approved to treat inflammatory bowel diseases (IBD), which has provided physicians with an increasing number of options to treat Crohn’s disease (CD).

Medical 59

Medical Ethics Specialization Physicians 59

Pharmaceutical Technology

SEPTEMBER 23, 2022

Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019. NOV-03 is also likely to be well-received by physicians and patients due to its favorable clinical and tolerability profile.

Prescription 59

Prescription Physicians FDA Marketing 59

Healthcare Success

JANUARY 25, 2023

Porath also found that technology overuse leads to increased exposure to negativity and misinformation. And you don’t have to search long to find stories like this: A hospital in Missouri gave their staff panic buttons after hospital staff assaults rose from 40 in 2019 to 123 in 2020—more than a 200% increase. Technology overuse Ms.

Patients 105

Patients Healthcare Healthcare Management 105

pharmaphorum

SEPTEMBER 16, 2022

The findings from the phase 3 trial of lebrikizumab noted that the most adverse side effects reported had been “nonserious and did not lead to treatment discontinuation”. The FDA granted lebrikizumab Fast Track designation in December 2019. However, side effects do happen. Dr Thyssen explained why these might have occurred.

Management 100

Management Side effects Patients Safety 100

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 52

Patients Physicians Pharma Insurance 52

Pharmaceutical Technology

SEPTEMBER 22, 2022

Invossa has demonstrated the efficacy and safety of a single shot for up to three years, as outlined by Lew in a 2019 study published in Osteoarthritis and Cartilage (NCT03383471). These are TissueGene’s Invossa and Organogenesis Holdings’ ReNu, both of which have shown disease-modifying efficacy in clinical trials.

Marketing 59

Marketing Safety Physicians Management 59

Evolve Your Success

FEBRUARY 7, 2023

I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest. We’re partners with the physicians. The physicians come in, do their case and leave. The physicians like the efficiency.

Sales 130

Sales Medical Medical sales Doctors 130

pharmaphorum

JULY 4, 2022

The major goal is to bring affected persons, relatives of affected persons, and physicians, together with experts for Rare Diseases, healthcare providers, and special patient organisations, which are very important in the context of Rare Diseases,” he explains. About the panel.

Medical 105

Medical Networking Healthcare Healthcare 105

pharmaphorum

OCTOBER 26, 2022

Chiesi has proven its dedication to global public health through its designation as a certified Benefit Corporation (B Corp) since 2019. We start our meetings by bringing to life a patient testimony and asking the team to reflect on how the goal of each meeting ultimately leads back to the needs of patients,” Chiesi says. “If

Patients 96

Patients Pharma Consulting Transportation 96

Pharmaceutical Technology

FEBRUARY 3, 2023

However, after almost seven years of staving off competitors through patents and litigation, Humira’s market-leading position in the US will be affected as Amgen’s adalimumab biosimilar, Amjevita, started to roll out on January 31, 2023. billion in 2022.

Marketing 52

Marketing Sales Patients Leads 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Marketing 40

Healthcare Success

AUGUST 8, 2022

This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). 88% of physicians surveyed said they valued video-based learning over text-based digital content.

Doctors 52

Doctors Marketing Education Healthcare 52

pharmaphorum

OCTOBER 4, 2022

The final guidance follows the draft CDS software guidance issued on the same date in 2019. ECG leads). Kyle advises investors, academic medical centres, physician practices, and consultants on a range of business, legal, and regulatory issues affecting the telemedicine industry.

Food and Drug Administration 105

Food and Drug Administration FDA Medical Food 105

Medico Reach

JUNE 20, 2024

Cynosures innovative products are utilized worldwide by physicians, aesthetic business owners and other healthcare practitioners to enhance their practices with a comprehensive array of laser and RF technologies and technical, clinical and support services. Location: New York Website: schweigerderm.com Established year: 2010 Revenue: $94.4

Medical 52

Medical Physicians Engineering Marketing 52

Pharmaceutical Representative Training

JANUARY 29, 2025

The approval of new biosimilars and the process of finding a place for them in the healthcare space will have its own set of challenges: Physician Trust: Biologics are more well-known and trusted by physicians who have been exposed to them for years. Starting in 2019, the US market was valued at $4.5

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Evolve Your Success

JULY 26, 2022

Is there a leading iron in this fire? The implementation phase is in the back half of 2019, and you know what hit in 2020. The real start of it is in 2019. I had thought about it in early 2020, and it was at the end of 2019. My name’s Eric Anderson, and I am the Founder of a couple of different things.

Medical 130

Medical Medical sales Sales Media 130

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. Unlike in Part D, Part B drugs are physician administered and there is less certainty regarding which drugs will be tapped for negotiations (i.e., With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Clarify Health

JULY 13, 2021

Would it be possible to assess the ‘value’ of any physician relative to others ? This post is adapted from a MedCity News article originally published in 2019. Could predictive analytics be used in the same way when it comes to healthcare? And if so, could this improve care delivery? The answer is a clear yes.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

PM360

AUGUST 29, 2022

OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Typically, we see Rx brands targeting pharmaceutical sales reps and physicians for the first six months and then shifting to a direct-to-consumer strategy. First Half Learnings Lead to Strategy Improvements. Brand / Creative. Impressions.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Veeva

FEBRUARY 6, 2022

Yet, while 70% of HCPs will be digital natives in 2021 2 and market research confirms “physicians are incredibly time poor” and “compared to traditional in-person interactions, digital offers HCPs the flexibility they need” 3 , the pharmaceutical industry has lagged behind other sectors in adopting quality digital experiences.

Pharma 52

Pharma Medical Consulting Patients 52

Evolve Your Success

FEBRUARY 13, 2024

It is primary care physicians who are looking into the general population to help determine if there’s disease there. I was thankful and blessed to connect with one of the leading researchers on my subtype. That was 2019. I had relationships with physicians because of my career, thankfully. He’s a great guy.

Patients 162

Patients Sales Medical sales Doctors 162

Clarify Health

JULY 11, 2024

in 2019 to 86.5% Effectively leveraging telemedicine often results in improved satisfaction ratings and engagement, which leads to increased loyalty and word-of-mouth referrals, both of which can significantly enhance a payer’s market share and competitive edge. Later, patients expressed a desire for these services to continue.

Networking 52

Networking Healthcare Healthcare Patients 52

Legacy MEDSearch

JULY 6, 2022

Formed in 2019 as a joint venture between healthcare AI platform harrison.ai A US-based physician leader and board-certified radiologist, Dr Abramson brings more than 25 years of experience in healthcare including prior roles in clinical practice, academic research, policy development, and management.

Healthcare 52

Healthcare Healthcare FDA Networking 52

PM360

JUNE 11, 2022

FDA’s 2019 document targeting industry professionals, ‘Patient engagement in the design and conduct of medical device clinical trials.’ ”. I miss another caregiver writing about even treatment options from the perspective of a patient not a physician…Hence the intensity and urgency of need for patient- and caregiver-focused communication.”.

Patients 98

Patients Medical Education Government 98