pharmaphorum

JULY 21, 2022

The London-based company was founded by venture capital firm Medicxi in 2019, but has now come out of stealth mode with financial backing of €18 million and a platform based on a ‘molecular clamp’ technology developed by researchers at the University of Queensland (UQ) in Australia. Dr Emmanuel Hanon.

Leads 105

Leads Manufacturing Training Medical 105

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. Running T.V. spots and instead come up with a unique way to reach their audience that works.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

JUNE 14, 2022

years in 2019 to 76.99 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 Heart disease is the nation’s leading killer, and diabetes and obesity are twin epidemics, as rates of both have climbed in recent years. US life expectancy decreased from 78.86 years) and a 0.28-year

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

AUGUST 9, 2021

HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. 33 Even now, nearly 70% of all HCPs are digital natives.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. An analysis predicts that by 2030, 48.9% will be severely obese.

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. A complete waste of money, time and effort.

Media 283

Media Prescription Marketing Pharma 283

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Sales Talent

FEBRUARY 7, 2020

2019 Sales Hiring in Review. In our 2019 forecast we shared Former Federal Reserve Chairman Alan Greenspan’s observation of employment in the United States in late 2018. Things were even tighter at the end of 2019. in Dec 2019. in Dec 2019. According to the BLS, as of Oct 2019, there were 5.8M

Sales 130

Sales B2B Sales Recruitment Marketing 130

World of DTC Marketing

MARCH 8, 2021

The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks. The average cost of employer-provided health insurance in 2019, including employee contributions and out-of-pocket costs, would reach nearly $15,000. Forget the fact that prescription drugs only account for $.10

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

AUGUST 19, 2022

This is going to lead to a lot of health problems and associated costs. spent about $950 billion on healthcare administration in 2019. According to a 2019 McKinsey & Company report, the U.S. 1ne: A new analysis predicts that by 2030, 48.9% of adults in the United States will be obese, and 24.2% will be severely obese.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

European Pharmaceutical Review

JANUARY 30, 2025

She has a part of the Takeda Executive Team since 2019. Julie Kim – Takeda’s future CEO Julie Kim has held the role of president of the US Business Unit and US country head since 2022 , taking over from Ramona Sequeira. Kims experience in health care spans three decades.

Competition 59

Competition Marketing Management Leads 59

World of DTC Marketing

NOVEMBER 18, 2021

leading to an almost $1.4 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% AbbVie Inc’s widely used Humira rheumatoid arthritis drug accounted for the majority of the spending increase, with a net price increase of 9.6% billion increase in U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

InCrowd

JANUARY 24, 2023

Compared to 2019, over half of the respondents feel an increased need for physician staffing could help address burnout. Another physician expressed, “We are constantly short-staffed and picking up for others.” Physicians express a surprising level of pessimism for their future.

Physicians 228

Physicians Management Healthcare Healthcare 228

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. in 2019 but what they’re not saying is that more than half of that digital spending is lost to fraud. Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up.

Media 204

Media Marketing Physicians Pharma 204

European Pharmaceutical Review

JULY 19, 2022

According to the World Health Organization (WHO), asthma affected approximately 262 million people in 2019 and accounted for approximately 455,000 deaths. COPD was the third-leading cause of death in 2019, with approximately 3.2 We are very excited to be working with Recipharm to advance these important medicines.”.

Medicine 105

Medicine Manufacturing Pharmaceutical Pharmaceutical products 105

European Pharmaceutical Review

JULY 11, 2024

He has the right vision, skills and experience to lead our R&D organisation,” commented Rob Michael, Chief Executive Officer, AbbVie. He joined AbbVie in 2016 and was appointed as chief scientific officer in 2019. In 2019, Dr Thakkar took on the role of vice president, global regulatory affairs and R&D quality assurance.

Medicine 105

Medicine Medical Leads Training 105

pharmaphorum

NOVEMBER 6, 2022

The process is followed by computationally guided mutagenesis or evolution of the antibody sequence (hit to lead, or H2L, optimisation) to improve the binding and other properties. Consequently, the lead optimisation or molecular evolution offerings in the space are relatively more common among the start-ups. Disclosed Funding.

Biopharma 124

Biopharma Pharma Training Leads 124

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” Can pharma leverage influencer marketing? Across the board, in­flu­encer mar­ket­ing was worth around $9.7

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JUNE 1, 2021

After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants.

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

SEPTEMBER 7, 2022

COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. This leads to a question; “where does it end?” While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

DECEMBER 18, 2020

As the NY Times reported , obesity is the leading cause of mortality in the United States. healthcare system saved almost $2 trillion from 2009 to 2019 in healthcare costs due to generic drugs. billion in profit for the fourth quarter of 2019 and $35.7 Obesity costs the nation $1.72 trillion every year.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

FEBRUARY 1, 2021

Not only are the dollars spent in digital advertising the highest it’s ever been – $125 billion in 2019 in the U.S. ; Managers and digital agencies have to take a lot of the blame for boring online ads and lack of creativity that could actually lead to better metrics. Pharma DTC.

Pharma 187

Pharma Media Pharmaceutical Management 187

European Pharmaceutical Review

APRIL 2, 2024

He has been CEO of the Swiss CDMO Siegfried Holding AG since 2019. Wolfgang Wienand – leading the next chapter “Wolfgang brings a wealth of knowledge and experience to Lonza, complemented by his deep scientific and strategic expertise. Wolfgang Wienand has been chosen to succeed Albert Baehny as the CEO of Lonza. billion.

Leads 98

Leads Biopharma Manufacturing Pharmaceutical 98

World of DTC Marketing

MARCH 17, 2021

Fierce Pharma just reported, “a big question hanging over AbbVie CEO Richard Gonzalez is whether he can lead the Illinois pharma safely through the patent cliff of its revenue cornerstone Humira. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MAY 30, 2021

health care spending grows consistently, reaching $11,582 per person in 2019. Medical bills remain one of the leading contributors of consumer bankruptcy —a novelty for large swathes of the world where no one must pay for medical care, much less risk bankruptcy. There’s gold in healthcare, and VCs and tech know it.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Medgadget

DECEMBER 7, 2022

“Monitoring blood pressure is essential to detect and manage cardiovascular diseases, the leading cause of global mortality, responsible for almost 18 million deaths in 2019,” said Javaan Chahl, a researcher involved in the study. billion worldwide.

Management 144

Management Safety Patients Healthcare 144

Pharma Marketing Network

JULY 17, 2023

Amy Turnquist has more than 20 years of experience leading teams to create and deliver innovative, client-centric solutions that connect pharmaceutical brands with their HCP and consumer audiences.

Networking 98

Networking Media Pharma Marketing 98

Pharmaceutical Technology

MARCH 8, 2023

This is the second time Lilly has significantly reduced the cost of its insulin, as in 2019 the company reduced the list price of Humalog by 50%. In the face of continued competition, Lilly has developed a recently authorised biosimilar, Rezvoglar, to Sanofi’s leading branded insulin glargine (Lantus).

Competition 105

Competition Insurance Leads Marketing 105

pharmaphorum

JANUARY 27, 2023

Palovarotene was acquired by Ipsen as part of its $1 billion upfront acquisition of Clementia Pharma in 2019, but almost immediately ran into trouble. Even if Ipsen can eventually get palovarotene over the line in the EU and US, any lead it may have enjoyed over rival FOP therapy developers is being winnowed away.

FDA 98

FDA Marketing Medicine Prospecting 98

European Pharmaceutical Review

AUGUST 15, 2022

“GSK communicated to GAVI earlier this year on manufacturing challenges leading to an unplanned, short-term drop in Rotarix production for 2022, for which priority mitigation plans are fully in place,” stated the publication. million more than in 2019. million more than in 2019. Compared to 2019, 6.7

Manufacturing 98

Manufacturing Pharma Leads Pharmaceutical 98

Sales Talent

JANUARY 20, 2022

Our 2019 Sales Hiring Forecast detailed how we can sift through BLS data to infer the unemployment rate for b2b sales professionals. Compared to 2019 (pre-Covid), the number of job postings on Linkedin for recruiters is up 2.8x. Between December 2020 and December 2021, the unemployment rate for sales professionals fell from 5.7%

Sales 130

Sales B2B Sales Competition Insurance 130

European Pharmaceutical Review

AUGUST 10, 2022

UK-based MiroBio’s lead investigational antibody, MB272 – a selective agonist of immune inhibitory receptor B- and T-Lymphocyte Attenuator (BTLA) – recently entered Phase I clinical trials. MiroBio was spun out of Oxford University in 2019.

Networking 98

Networking Leads Pharmaceutical Patients 98

European Pharmaceutical Review

JANUARY 9, 2024

The development of AI in and its application to the production process are all going to lead us into a new era where drugs are safer, more effective, and focused on treating patients. 2019; 380(14):1347-1358. 2019; 16(9):1297-1299. One of its most useful aspects is that answers to many questions come readily from data analysis.

Pharmaceutical manufacturing 122

Pharmaceutical manufacturing Manufacturing Pharmaceutical Food and Drug Administration 122

pharmaphorum

JULY 4, 2022

Two weeks after reporting disappointing results for its lead coeliac disease therapy, 9 Meters Biopharma will draw some comfort from a mid-stage trial of its candidate for short bowel syndrome (SBS), although its share price remains under pressure. Some children are born with an abnormally short small intestine.

Leads 98

Leads Biopharma Food Safety 98